Equativ, the leading independent adtech platform, and Seedtag, the leader in contextual advertising, announce today the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is […]

New York, March 8th, 2023 — Equativ, the global leading independent ad platform today announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning.  The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation platform for brands, agencies, and data owners, and Qortex’s exclusive access […]

Leading private asset investor will speed up the development of the only independent advertising alternative to GAFAM, supporting the Open Web. Paris, London & New York, February 27th, 2023 — Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of […]

Press release – Paris – February 20, 2023 Equativ, the leading independent ad platform, announced today that it has been selected as a member of the French Tech 120 class of 2023. Equativ is proud to be included once again in this prestigious index of French startups. This announcement rewards Equativ’s record growth and, new […]

Equativ Hires Global Director of Talent Acquisition Senior appointment bolsters ambitions to drive ongoing global growth, while cultivating a strong culture of diversity, inclusion, and collaborative innovation Paris, France, 3rd, January, 2023: Equativ, the leading independent ad monetisation platform, today announced the appointment of Alix de Carné Carnavalet as Global Director of Talent Acquisition. The […]

Audiencerate and Equativ partner to deliver market-leading addressable advertising London, 1 December 2022 – Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to […]

Equativ announces strategic hires amid continued growth Heavyweight appointments reinforce the company’s commitment to CTV innovation and service in support of advertisers and agencies London, UK, 23rd November 2022: Equativ, the leading independent ad monetisation platform, today announced two significant appointments: James Grant as SVP and Head of Agency & Enterprise CTV Partnerships, and Emir […]

Edison Interactive Integrates With Equativ To Offer Vertically Integrated Ad Solutions For Both Supply And Demand-Side Clients Through Interactive, Digital Out-Of-Home Platform (DOOH) Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive’s uniquely delivered content solution designed for locations previously unreachable Denver, August 3, 2022 – Edison Interactive (EI) today announced it has […]

Equativ (formerly Smart) provides advertisers turn-key solutions to reach back-to-school audiences Press Release– Paris, July 4th, 2022 To support advertisers’ needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to […]