Equativ Integrates Samba TV’s Viewership Data, Helping Advertisers Better Manage Reach, Frequency, and Retargeting

Partnership allows for greater precision in Connected TV targeting NEW YORK – February 5, 2024 – Equativ, the leading global independent ad platform, today announced an integration that will transform the ad-buying experience with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. Through this partnership, advertisers can now activate […]


Equativ Names Seekr its Exclusive Brand Suitability Partner to Give Advertisers More Reach in Curated, Quality Environments

Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.


Equativ announces executive changes following strong year-on-year revenue growth

Pioneering ad platform refreshes its senior leadership team, including the appointment of former IPONWEB Vice President, Parag Vohra, as Chief Revenue Officer  New York, Paris & London, 23rd January 2024 — Equativ, the leading global independent ad platform, today announces multiple leadership changes following global revenue growth and expansion in 2023. New Chief Revenue Officer (CRO), […]


Equativ and Greenbids partner to reshape the sustainable programmatic future

Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. London, New York & Paris 30 November 2023 — Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimization engine that powers sustainable ad operations using artificial […]


Equativ bolsters Strategic Advisory Board, appointing former PHD CEO Catherine Sullivan

Equativ has announced the appointment of Catherine Sullivan —  formerly CEO at PHD U.S. — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will play an integral role in driving the company’s global growth.


IRIS.TV announces its first full-stack integration with Equativ: partnering to power smart contextual CTV ad targeting

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the only data platform built for […]


Equativ and Utiq’s new partnership brings people-first advertising to the programmatic supply chain

Innovative technology platform and data consent service set to help the industry move towards trust-based responsible advertising practices, while giving consumers real control and choice over their data. Wednesday, 4th October 2023 — Equativ, the global leading independent ad platform, today announced its partnership with Utiq — the European AdTech company that delivers a Telco-powered […]


Equativ to Accelerate Global Evolution with New Additions to Executive Team

Senior appointments mark the next phase of global expansion; with expert talent fueling greater client value, product development, and stronger multi-market communications. New York, London, & Paris 2 October 2023 — Equativ, the leading independent ad platform, today announces the appointments of Emir Teffaha as Executive Vice President for its European arm, and Marisa Nelson […]


MBC Media Solutions (MMS), Viaccess-Orca & Equativ
partner to connect brands through Shahid’s premium content globally

MBC Media Solutions, the commercial arm of MBC Group—the largest and leading media company in the Middle East and North Africa— announced its partnership with Viaccess-Orca & Equativ to empower the monetization of Shahid, MBC GROUP’s streaming platform.