Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization Suite

New York & Paris, 27 July, 2023 — Equativ, the global leading independent ad platform, today announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimization tools into its suite of ad tech solutions for end-to-end campaign management. By deploying Adelaide’s attention measurement solution across campaigns, Equativ […]


Equativ levels-up its gaming marketplace to help advertisers and publishers thrive in fast-growing gaming sector

Upcoming curation features that will broaden opportunities for tailored mobile gaming campaigns for advertisers, while fuelling improved monetization for app publishers. New York & Paris, July 10, 2023 — Equativ, the leading independent ad tech platform is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release […]


Unlocking the Potential of First-Party Data: Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph to Drive Advertising Efficiency

Equativ SSP becomes the first supply-side platform to integrate with Habu and Roqad to offer clients robust addressability solutions as the industry prepares for the post-cookie era New York & Paris, June 15, 2023 —Equativ, the leading independent ad platform, today announced its partnership as the first industry supply-side platform to integrate with Habu, a […]


Valiuz expands its retail media data activation strategies with Equativ’s programmatic technology platform

By choosing Equativ, the leading independent adtech platform, Valiuz, a powerful retail data alliance, enhances retail media strategies for advertisers Paris & New York, June 12, 2023 – Valiuz, which holds the data assets of 20 retailers, including 15 of them with a global presence (Décathlon, Leroy Merlin, Kiabi, Auchan…), has chosen Equativ, the leading […]


Equativ celebrates one-year since rebrand, after record $100M global net recurring revenues

The independent ad platform continues to meet rising demand for transparent, conflict-free, and direct ad trading that drives maximum mutual value for supply and demand New York & Paris, June 8, 2023 — Equativ, the leading independent ad platform, is celebrating one year as a unified organization following its rebrand from Smart AdServer in June […]