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Smart Partners With Google DBM on Programmatic Guaranteed

 Smart Partners With Google DBM on Programmatic Guaranteed Buyers can book deals on premium sites with guaranteed delivery and a fixed price NEW YORK — February 7th, 2018 — Advertisers can now more easily get the quality, delivery and price guarantees they seek, with Smart’s new Programmatic Guaranteed integration with Google DoubleClick Bid Manager. Smart […]


How Programmatic Advertising Can Support Brands This Holiday Season

There’s still time to revisit your programmatic levers to identify the most appropriate strategy for reaching incremental audiences and ending the year running the most efficient campaigns possible.


Insights and recommendations on how brands can face the COVID-19 crisis through programmatic levers

To help you face the COVID-19 crisis and to adapt your strategy, we have 5 recommendations for marketing efforts during COVID-19.


Smart AdServer Partners with Groupe Cerise to Offer Buyers Programmatic Branding Campaigns

Smart AdServer Partners with Groupe Cerise to Offer Buyers Programmatic Branding Campaigns PARIS – February 11, 2016 – Smart AdServer, a full-stack ad server and SSP, improves its premium programmatic solution by adding a new feature that enables publishers to execute roadblocks in programmatic deals. Programmatic buyers can now deliver their campaigns to several ad […]


Smart AdServer and MediaMath strengthen their collaboration to bring premium programmatic capabilities to buyers and sellers

Paris, December 17th: Smart AdServer, leading programmatic platform for media companies, and MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced that they are strengthening their advertising partnership by adding in-app, rich media and deals management to web and mobile web auctions. This new offering sees Smart AdServer and MediaMath join […]


Media Solutions


Equativ announces strategic partnership renewal with Seedtag and the extension of their contextual AI solution into Equativ’s curation offering

Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy. 


Smart’s Inventory is Now Automatically Synched with DV360 Buyer Seats

Buyers can now automatically synchronize all deal types created on our platform through an integration with the DV360 API.


Back to School 2021: Adapting to Shifting Shopper Habits

As back-to-school season approaches, advertisers can expect to be competing in a landscape that’s more crowded than ever. See how we can help you develop the best targeting strategy for effectively reaching parents and students as they prepare to return to the classroom.