Blog

Press
02.05.2024

Equativ Integrates Samba TV’s Viewership Data, Helping Advertisers Better Manage Reach, Frequency, and Retargeting

Partnership allows for greater precision in Connected TV targeting NEW YORK – February 5, 2024 – Equativ, the leading global independent ad platform, today announced an integration that will transform the ad-buying experience with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. Through this partnership, advertisers can now activate […]

Press
01.31.2024

Equativ Names Seekr its Exclusive Brand Suitability Partner to Give Advertisers More Reach in Curated, Quality Environments

Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.

Articles
01.31.2024

Equativ Spotlight: Jarosław

Jarosław, a demand operations manager in our Kraków office shares what he enjoys about working at Equativ.

Case Studies
01.23.2024

An Adtech Strategy For Political Victory in Memphis

Breaking down the successful media strategy that helped Paul Young secure political victory in the 2023 Memphis mayoral election.

Press
01.23.2024

Equativ announces executive changes following strong year-on-year revenue growth

Pioneering ad platform refreshes its senior leadership team, including the appointment of former IPONWEB Vice President, Parag Vohra, as Chief Revenue Officer  New York, Paris & London, 23rd January 2024 — Equativ, the leading global independent ad platform, today announces multiple leadership changes following global revenue growth and expansion in 2023. New Chief Revenue Officer (CRO), […]

Insights
01.09.2024

Advertising Enters The Cookieless Era

Wondering what you need to know when it comes to cookie deprecation? The Equativ Identity Indicator provides a look at the cookieless present.

Case Studies
12.19.2023

Havas & Equativ: Partnering to Decrease Ad Emissions and Increase Ad Performance

Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.

Insights
12.19.2023

One Year Together: Looking Ahead – An Interview With CEO Arnaud Créput

As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on what lies ahead.

Articles
12.12.2023

Adtech Horoscopes: What’s in Store for 2024?

2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come. No matter how challenging the year ahead may seem, keep in mind […]