Equativ Integrates Samba TV’s Viewership Data, Helping Advertisers Better Manage Reach, Frequency, and Retargeting
Partnership allows for greater precision in Connected TV targeting NEW YORK – February 5, 2024 – Equativ, the leading global independent ad platform, today announced an integration that will transform the ad-buying experience with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. Through this partnership, advertisers can now activate […]
Equativ Names Seekr its Exclusive Brand Suitability Partner to Give Advertisers More Reach in Curated, Quality Environments
Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.
Breaking down the successful media strategy that helped Paul Young secure political victory in the 2023 Memphis mayoral election.
Pioneering ad platform refreshes its senior leadership team, including the appointment of former IPONWEB Vice President, Parag Vohra, as Chief Revenue Officer New York, Paris & London, 23rd January 2024 — Equativ, the leading global independent ad platform, today announces multiple leadership changes following global revenue growth and expansion in 2023. New Chief Revenue Officer (CRO), […]
Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.
As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on what lies ahead.
2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come. No matter how challenging the year ahead may seem, keep in mind […]