Blog

We asked Qwarry about their semantic targeting technology and what advertisers should be doing now to prepare for a cookieless future.

How much do you know about how VAST works? We take a deep dive into its inner workings and impact on advertising.

MBC Media Solutions, the commercial arm of MBC Group—the largest and leading media company in the Middle East and North Africa— announced its partnership with Viaccess-Orca & Equativ to empower the monetization of Shahid, MBC GROUP’s streaming platform.

Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.

The IAB Tech Lab’s revised set of specifications for video ads changed the definitions of in-stream and out-stream ads. Here’s what Publishers need to know.

The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.

Equativ has announced a key partnership with Nano Interactive. Under the agreement, all Equativ publisher domains will offer new intent-targeting solutions, without profiling or personal data, giving advertisers a powerful combination of premium media access with advanced contextual targeting.

The Global Privacy Platform streamlines the transmission of privacy and consent signals. Here’s what you need to know about it.

Amélie, an FP&A Manager in Paris, shares what she enjoys about working at Equativ.