Rueben Vijaratnam Appointed Managing Director SEA

Reuben Vijarathnam joins Equativ’s Singapore office as Managing Director to build a demand-focused strategy and drive growth and innovation in the region.


IAS Becomes a Partner of Equativ Buyer Connect

Integral Ad Science pre-bid targeting segments offer Equativ Buyer Connect users a wide choice for creating packages according to quality criteria.


Leading Industry Players Launch New Initiative to Accelerate the Development and Growth of Programmatic TV In Europe

A consortium of leading industry players in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – today announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s major TV markets.


Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces

Equativ, the global independent ad tech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges.


Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation

Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences solution with Equativ, the global, trusted independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer […]


Beyond Perks: The Untold Story of Crafting an Irresistible EVP

We recently embarked on a journey to formally articulate our Employee Value Proposition. Here’s why it matters to our employees.


French Tech: Equativ is selected as a part of the prestigious Next 40 program

Paris, 22nd May 2024 –  Equativ, the global independent ad tech company, today announced its selection as part of the 2024 class of French Tech’s Next 40 program. After two consecutive years in the French Tech 120 index, Equativ is proud to be included in the prestigious Next 40, which brings together emblematic French tech […]

Case Studies

How Eskimi Simplified Operations With Equativ Buyer Connect

See how Equativ Buyer Connect helped Eskimi quickly implement a new curation offering in order to acquire new clients and drive revenue during a critical period.


Equativ Spotlight: Bella

Bella, our NYC Office Manager shares what she enjoys about working at Equativ.