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Mélina, a product owner in our Valbonne office shares what she enjoys about working at Equativ.

Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. London, New York & Paris 30 November 2023 — Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimization engine that powers sustainable ad operations using artificial […]

Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.

Equativ has announced the appointment of Catherine Sullivan —  formerly CEO at PHD U.S. — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will play an integral role in driving the company’s global growth.

Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.

As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them

We sat down with Céline Gauthier-Darnis following her Top 15 Women Leader in the Middle East Award to ask about her career journey and the advice she has for other female leaders.

Mark, Senior Global Solutions Architect in our NYC office shares what he enjoys about working at Equativ.

In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.