Leading Industry Players Launch New Initiative to Accelerate the Development and Growth of Programmatic TV In Europe

London, 17.06.24 – A consortium of leading industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – today announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of […]


Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces

Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence New York, Paris, London, Montreal, June 12, 2024 — Equativ, the global independent ad tech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad […]


Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation

Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences solution with Equativ, the global, trusted independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer […]


Beyond Perks: The Untold Story of Crafting an Irresistible EVP

We recently embarked on a journey to formally articulate our Employee Value Proposition. Here’s why it matters to our employees.


French Tech: Equativ is selected as a part of the prestigious Next 40 program

Paris, 22nd May 2024 –  Equativ, the global independent ad tech company, today announced its selection as part of the 2024 class of French Tech’s Next 40 program. After two consecutive years in the French Tech 120 index, Equativ is proud to be included in the prestigious Next 40, which brings together emblematic French tech […]

Case Studies

How Eskimi Simplified Operations With Equativ Buyer Connect

See how Equativ Buyer Connect helped Eskimi quickly implement a new curation offering in order to acquire new clients and drive revenue during a critical period.


Equativ Spotlight: Bella

Bella, our NYC Office Manager shares what she enjoys about working at Equativ.


Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while at the same time connecting with […]


Q&A: Talking Sustainable Advertising With Greenbids

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.