Equativ and Greenbids partner to reshape the sustainable programmatic future

Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. London, New York & Paris 30 November 2023 — Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimization engine that powers sustainable ad operations using artificial […]


Equativ bolsters Strategic Advisory Board, appointing former PHD CEO Catherine Sullivan

Equativ has announced the appointment of Catherine Sullivan —  formerly CEO at PHD U.S. — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will play an integral role in driving the company’s global growth.


IRIS.TV announces its first full-stack integration with Equativ: partnering to power smart contextual CTV ad targeting

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the only data platform built for […]


Equativ and Utiq’s new partnership brings people-first advertising to the programmatic supply chain

Innovative technology platform and data consent service set to help the industry move towards trust-based responsible advertising practices, while giving consumers real control and choice over their data. Wednesday, 4th October 2023 — Equativ, the global leading independent ad platform, today announced its partnership with Utiq — the European AdTech company that delivers a Telco-powered […]


Equativ to Accelerate Global Evolution with New Additions to Executive Team

Senior appointments mark the next phase of global expansion; with expert talent fueling greater client value, product development, and stronger multi-market communications. New York, London, & Paris 2 October 2023 — Equativ, the leading independent ad platform, today announces the appointments of Emir Teffaha as Executive Vice President for its European arm, and Marisa Nelson […]


MBC Media Solutions (MMS), Viaccess-Orca & Equativ
partner to connect brands through Shahid’s premium content globally

MBC Media Solutions, the commercial arm of MBC Group—the largest and leading media company in the Middle East and North Africa— announced its partnership with Viaccess-Orca & Equativ to empower the monetization of Shahid, MBC GROUP’s streaming platform.


Equativ Partners With Nano Interactive To Deliver Industry-Leading Intent-Targeting Solution

Equativ has announced a key partnership with Nano Interactive. Under the agreement, all Equativ publisher domains will offer new intent-targeting solutions, without profiling or personal data, giving advertisers a powerful combination of premium media access with advanced contextual targeting.


Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization Suite

New York & Paris, 27 July, 2023 — Equativ, the global leading independent ad platform, today announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimization tools into its suite of ad tech solutions for end-to-end campaign management. By deploying Adelaide’s attention measurement solution across campaigns, Equativ […]


Equativ levels-up its gaming marketplace to help advertisers and publishers thrive in fast-growing gaming sector

Upcoming curation features that will broaden opportunities for tailored mobile gaming campaigns for advertisers, while fuelling improved monetization for app publishers. New York & Paris, July 10, 2023 — Equativ, the leading independent ad tech platform is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release […]