Equativ and LiveRamp Continue to Drive Advanced Personalization and Targeting Capabilities

Equativ and LiveRamp’s ongoing partnership has always focused on the shared idea of advancing digital advertising and targeting solutions. With many publishers and brands already benefiting from cookieless transitions – and with a cookieless future rapidly approaching for everyone else – Equativ and LiveRamp continue to empower buyers and sellers with access to the full potential of their customer and audience insights.


Equativ announces strategic partnership renewal with Seedtag and the extension of their contextual AI solution into Equativ’s curation offering

Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy. 


Equativ’s curation platform + Qortex’s exclusive access to intrinsic in-game inventory within Minecraft and other virtual environments help bring advertisers closer to gaming audiences

By activating Qortex’s unique in-game placement integrations, buyers will now have access to one of the largest global gaming environments. Ads placed within gaming environments have nearly 100% viewability and buyers will be able to leverage Equativ’s curation platform to apply additional campaign targeting, maximize in-game ad investment and performance, and seamlessly reach their strategic audiences through more innovative and engaged environments.


Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company

Leading private asset investor will speed up the development of the only independent advertising alternative to GAFAM, supporting the Open Web. Paris, London & New York, February 27th, 2023 — Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of […]


French Tech 120: Equativ joins the prestigious class of 2023 for the second year in a row, with the highest selectivity since the creation of the index

Press release – Paris – February 20, 2023 Equativ, the leading independent ad platform, announced today that it has been selected as a member of the French Tech 120 class of 2023. Equativ is proud to be included once again in this prestigious index of French startups. This announcement rewards Equativ’s record growth and, new […]


Equativ Hires Global Director of Talent Acquisition

Seasoned in multi-faceted talent coordination, Alix de Carné Carnavalet will guide the design and implementation of a robust acquisition framework, prioritizing sustainable growth, promotion of talent diversity, and upward mobility for existing employees.


Audiencerate and Equativ partner to deliver market-leading addressable advertising

London, 1 December 2022 – Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data […]


Equativ Announces Strategic Hires Amid Continued Growth

Equativ, the leading independent ad monetisation platform, today announced two significant appointments: James Grant as SVP and Head of Agency & Enterprise CTV Partnerships, and Emir Teffaha as SVP and Head of Demand, EMEA.


Curated Deals at the Heart of the Collaboration Between Weborama and Equativ

Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that can be activated within all DSPs. This partnership will allow Weborama to maximize the exploitation of its data. Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers and agencies. The semantic analysis specialist has chosen the independent […]