MBC Media Solutions (MMS), Viaccess-Orca & Equativ
partner to connect brands through Shahid’s premium content globally

MBC Media Solutions, the commercial arm of MBC Group—the largest and leading media company in the Middle East and North Africa— announced its partnership with Viaccess-Orca & Equativ to empower the monetization of Shahid, MBC GROUP’s streaming platform.


Equativ Partners With Nano Interactive To Deliver Industry-Leading Intent-Targeting Solution

Equativ has announced a key partnership with Nano Interactive. Under the agreement, all Equativ publisher domains will offer new intent-targeting solutions, without profiling or personal data, giving advertisers a powerful combination of premium media access with advanced contextual targeting.


Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization Suite

New York & Paris, 27 July, 2023 — Equativ, the global leading independent ad platform, today announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimization tools into its suite of ad tech solutions for end-to-end campaign management. By deploying Adelaide’s attention measurement solution across campaigns, Equativ […]


Equativ levels-up its gaming marketplace to help advertisers and publishers thrive in fast-growing gaming sector

Upcoming curation features that will broaden opportunities for tailored mobile gaming campaigns for advertisers, while fuelling improved monetization for app publishers. New York & Paris, July 10, 2023 — Equativ, the leading independent ad tech platform is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release […]


Unlocking the Potential of First-Party Data: Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph to Drive Advertising Efficiency

Equativ SSP becomes the first supply-side platform to integrate with Habu and Roqad to offer clients robust addressability solutions as the industry prepares for the post-cookie era New York & Paris, June 15, 2023 —Equativ, the leading independent ad platform, today announced its partnership as the first industry supply-side platform to integrate with Habu, a […]


Valiuz expands its retail media data activation strategies with Equativ’s programmatic technology platform

By choosing Equativ, the leading independent adtech platform, Valiuz, a powerful retail data alliance, enhances retail media strategies for advertisers Paris & New York, June 12, 2023 – Valiuz, which holds the data assets of 20 retailers, including 15 of them with a global presence (Décathlon, Leroy Merlin, Kiabi, Auchan…), has chosen Equativ, the leading […]


Equativ celebrates one-year since rebrand, after record $100M global net recurring revenues

The independent ad platform continues to meet rising demand for transparent, conflict-free, and direct ad trading that drives maximum mutual value for supply and demand New York & Paris, June 8, 2023 — Equativ, the leading independent ad platform, is celebrating one year as a unified organization following its rebrand from Smart AdServer in June […]


Equativ and LiveRamp Continue to Drive Advanced Personalization and Targeting Capabilities

Equativ and LiveRamp’s ongoing partnership has always focused on the shared idea of advancing digital advertising and targeting solutions. With many publishers and brands already benefiting from cookieless transitions – and with a cookieless future rapidly approaching for everyone else – Equativ and LiveRamp continue to empower buyers and sellers with access to the full potential of their customer and audience insights.


Equativ announces strategic partnership renewal with Seedtag and the extension of their contextual AI solution into Equativ’s curation offering

Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy.