Navegg’s audience data is now available on LiquidM, Smart AdServer’s Demand Side Platform.
BERLIN – November 15, 2021 – LiquidM, Smart AdServer’s Demand Side Platform, and Navegg, the Latin American market leader in big data, DMP, and analytics solutions, announce a partnership integrating Navegg’s audience data into the LiquidM DSP. The integration will allow direct buyers, agencies, and trade desks integrated with LiquidM to leverage Navegg’s leading audience data and targeting solutions.
Combining comprehensive ready-to-use audience taxonomy with LiquidM’s bidding technology, precise targeting solutions, and premium omnichannel supply enables media buyers to amplify their marketing strategies, reach relevant audiences and optimize towards higher ROIs. In addition to Navegg’s 3rd party segments, advertisers can also onboard their own data for retargeting and purchasing premium inventory with quality data layers for even more precise targeting, hence better campaign performance.
LiquidM and Navegg share the common vision of providing the digital advertising ecosystem with less complex and efficiency-driven solutions that will serve media buyers. “We found at Navegg the right partner to meet the needs of our customers: quality audience and proprietary data, easily accessible within our platform. Enriching premium inventory with precise audience data is key to our customers’ success, reaching the right audiences in our omnichannel inventory at scale, combined with powerful optimization for performance KPIs,” comments Lars, VP Demand Partnerships at LiquidM.
To offer the best segmentation and data quality, Navegg uses statistical mathematical methods, market studies, and consumer behavior surveys that are grouped into more than 2,500 segments presented in 8 macro criteria such as demographics, purchase intent, brand affinity, interest, etc.
“Navegg has as one of its main pillars increasing assertiveness in digital marketing, bringing better results for advertisers and consumers. Partnerships like this one with LiquidM, making our audiences available on its platform, is another excellent way for us to continue in this direction,” adds Tiago Vargas, Navegg CEO.
Founded in Berlin in 2013, LiquidM is one of the first Demand Side Platforms (DSP) on the market. For years, LiquidM has empowered businesses to harness the power of programmatic tools and omnichannel advertising to reach, engage, and connect with relevant audiences worldwide. Thanks to comprehensive campaign management features, quality supply, and superior technical support, the platform supports direct advertisers, agencies, and trading desks in their pursuit of meaningful conversions and better ROIs.
December 2019 marked the new beginning for LiquidM as the company joined forces with Smart AdServer – the world’s leading independent ad serving powerhouse. Catering to both advertisers’ and publishers’ needs, the partnership promotes an efficient, direct, and transparent ad buying experience at scale with authenticity at its core.
Founded in 2008, Navegg is a reference in the data intelligence and online audience market throughout Latin America. With headquarters in Brazil, Navegg has offices in Latin America, operating in Mexico, Colombia, Chile, and Argentina. Since 2016, it is a Dentsu International company. As part of a large group that serves important brands and the main publishers in the market, Navegg has a unique knowledge of digital marketing operations, allowing the ideation and development of specific solutions for the market. It generates actionable audience data on approximately 350 million users and processes more than 10 billion page views every month. By partnering with more than 240.000 sites, blogs, top-tier portals, shopping comparisons, eCommerce sites we extract each users’ purchase intent, interests, and user demographics.
Smart is the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands.
Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including Meredith, Insider, The Guardian, Cafe Media, Groupe Marie Claire, Le Figaro, Altice, and PlutoTV to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. The company operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality.