Cookie Policy
This Cookies Policy applies to the information we collect through our corporate website (https://smartadserver.com) (“Website”) using Cookies. It supplements our Corporate Privacy Policy available here.
1. What is a Cookie and what does it do?
When consulting websites, information relating to the navigation of your device (computer, smartphone, tablet, etc.) may be recorded in text files called “Cookies” and stored on your browser.
A Cookie contains several data including its name, duration, a value that generally is used as an identifier, and the domain name of the server that deposited it. Cookies are used in particular to collect information relating to your browsing activity.
2. What are the Cookies deposited and their purpose?
The Cookies deposited by our Website have three main purposes:
- – Necessary Cookies (required): Necessary Cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously;
- – Functional Cookies (optional): Functional Cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
- – Analytics Cookies (optional): Analytics Cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics, the number of visitors, bounce rate, traffic source, etc.
Necessary Cookies are required and are not subject to your prior consent to allow their deposit on your browser. Functional and Analytics Cookies are optional and are subject to your prior consent to allow their deposit on your browser.
You can at any time inform yourself, set your Cookies, accept or refuse them by giving or withdrawing your consent using the [Manage consent] module, whose link is recalled at the bottom of each page of the Website.
Cookies play an important role in the operation of our services. Their deactivation could (in particular for Technical Cookies) have the effect of reducing or preventing access to all or part of the services offered by the Website.
Necessary Cookies:
| Cookie Key | Domain | Cookie Type | Expiration | Description |
| wp-wpml_current_language | equativ.com | First-party | Session | Stores the current language. |
Analytics Cookies:
| Cookie Key | Domain | Cookie Type | Expiration | Description |
| _pk_ses.1.0e0c | equativ.com | First-party | 30 minutes | This cookie name is associated with the Piwik open source web analytics platform. It is used to help website owners track visitor behaviour and measure site performance. It is a pattern type cookie, where the prefix _pk_ses is followed by a short series of numbers and letters, which is believed to be a reference code for the domain setting the cookie. |
| _pk_id.1.0e0c | equativ.com | First-party | 1 year | This cookie name is associated with the Piwik open source web analytics platform. It is used to help website owners track visitor behaviour and measure site performance. It is a pattern type cookie, where the prefix _pk_id is followed by a short series of numbers and letters, which is believed to be a reference code for the domain setting the cookie. |
Functional Cookies:
| Cookie Key | Domain | Cookie Type | Expiration | Description |
| visitor_id311061 | .pardot.com | Third-party | 1 year | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. |
| visitor_id311061-hash | .pardot.com | Third-party | 1 year | The visitor hash cookie contains the account ID and stores a unique hash code. This cookie is a security measure that prevents a malicious user from impersonating a visitor and gaining access to the corresponding prospect’s information. |
| visitor_id311061 | go.smartadserver.com | Third-party | 1 year | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. |
| visitor_id311061-hash | go.smartadserver.com | Third-party | 1 year | The visitor hash cookie contains the account ID and stores a unique hash code. This cookie is a security measure that prevents a malicious user from impersonating a visitor and gaining access to the corresponding prospect’s information. |
| _gcl_au | .equativ.com | First-party | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services |
| visitor_id311061 | .equativ.com | First-party | 1 year | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. |
| visitor_id311061-hash | .equativ.com | First-party | 1 year | The visitor hash cookie contains the account ID and stores a unique hash code. This cookie is a security measure that prevents a malicious user from impersonating a visitor and gaining access to the corresponding prospect’s information. |
| lpv311061 | pi.pardot.com | Third-party | 30 minutes | This LPV cookie is set to prevent us from tracking multiple page views within a single asset during a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie prevents each reload from being tracked as a page view. |
3. Sharing the use of your terminal with others
If your device is used by more than one person and/or when a device has more than one browser, we cannot be certain that the services for your device are appropriate for your use of that device and not for the use of another user of that device. Sharing the use of your device with others and configuring your browser’s cookie settings is your choice and responsibility.
4. How to deactivate Cookies?
First, accept or refuse Analytics and Functional Cookies by going to the [Manage consent] module, whose link is recalled at the bottom of each page of the Website. This setting only applies to the Website’s Cookies.
More generally, you can configure your browser to make it reject Cookies, either systematically or according to their sender. You can also delete existing Cookies on your browser. The configuration of each browser is different. You can refer to your browser’s documentation by clicking the relevant link:
- – Chrome
- – Safari
- – Firefox
- – Internet Explorer
- – Microsoft Edge
For mobile devices you can also refer to the following links:
Finally, you can manage the use and operation of advertising Cookies by visiting the “Your Online Choices” management platform published by the Interactive Advertising Bureau Europe (IAB).
5. Amendment of this Cookies Policy
We reserve the right to update this Cookies Policy from time to time in order to reflect any changes to our products or services or to comply with changes in our legal and/or regulatory obligations. You will be notified of any updates by visiting our Corporate Privacy Policy here. We will ask your consent before the deposit of any new Cookie which requires it and call you back at this page with the [Manage consent] module.
6. More questions?
If you have questions about this Cookies Policy, you can send us an email at privacy@smartadserver.com.
Last update: August 2022
