Introducing GreenPMPs™ by Equativ

Building upon Sharethrough’s long-standing, award-winning sustainability expertise, we’ve launched GreenPMPs™ by Equativ to help you track, minimize, and compensate for the carbon footprint of your digital campaigns.

With global CO₂ emissions on the rise and the Internet being responsible for more than 3.5% of the world’s greenhouse gas emissions, it’s no surprise that consumers want brands to take action.

ad impressions equals to 1 metric ton of CO₂e

round trip flight from New York to Paris per passenger

80%

of consumers will favor brands that are working to reduce their carbon emissions

Improving Efficiency While Reducing Carbon Emissions

With GreenPMPs™ now available on our curation platform, Maestro by Equativ, you can cut digital campaign emissions while improving performance.

GreenPMPs™ are based on Scope3 technology that automatically identifies and blocks high-emission sites in real-time to only target lower emissions inventory and reduce the carbon footprint of your campaign.

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Toggle On, Carbon Off

Simply toggle the GreenPMP™ button on when curating a deal to activate sustainable targeting.

Lower CO₂ Emissions, Higher Performance

High performing curated inventory allows you to decrease your CO₂ emissions by removing sites with unnecessary high emissions without compromising performance.