Blog
Programmatic Curation Is A Transformer: There’s More To It Than Meets The Eye
The definition of programmatic curation and how it helps the industry depends on how curators use their platforms. We explore the use cases.
Q&A: Breaking Down Intent Targeting With Nano Interactive
In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.
Q&A: Digging Into Sports Fan Data With Sports Innovation Lab
In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.
SSP Curation: Everyone’s Doing It, But Why?
Audience targeting with an SSP makes curation even more powerful. Here’s why curating supply helps reach customers more effectively.
The Power of Content Metadata for Targeted Ads
Publishers and advertisers alike can benefit from content metadata, but it’s value isn’t always recognized. Here’s what you need to know.
Equativ Buyer Connect and Utiq Helps GroupM and Dr. Oetker Increase Reach
How GroupM leveraged Equativ Buyer Connect’s self-serve curation platform to scale media buying and drive reach for Dr. Oetker.
Dstillery and Equativ Partner to Elevate Audience Targeting for Brands
Collaboration Expands Access to Advanced Audience Solutions NEW YORK (October 17, 2024) – Dstillery, the leader in AI ad targeting, today announced a strategic partnership with Equativ, the global independent ad platform. The collaboration marks a significant step in empowering brands and agencies with greater access to Dstillery’s audience solutions, now seamlessly integrated into Equativ […]
Unlocking Revenue With Retail Media
We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem.
Advertiser Priorities Revealed In New Study
Results of a Forrester Consulting commissioned study focused on the challenges, key priorities, and future goals of US advertisers.
