Blog

Platform-wide ban marks one of the industry’s boldest moves toward cleaner programmatic advertising

Equativ and Sharethrough will announce new sustainability initiatives at the Green Media Summit, highlighting a strong commitment to climate action.

Equativ expands Sharethrough’s GreenPMPs™ on Maestro by Equativ, helping advertisers lower the carbon footprint of their digital campaigns

Agentic AI is set to change the way advertisers and ad tech providers plan and optimize their campaigns.

Equativ and Titan OS partner to transform CTV advertising by integrating retail media, unlocking insights and reaching 30 million European households.

Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Paris, France, February 11, 2025 – Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone in Equativ’s scaling global presence and continued growth, […]

Maestro by Equativ is most advanced end-to-end programmatic curation platform on the market. We break down the latest platform enhancements.

A pioneer in curation technology reveals a next-generation solution designed to enable  efficient, transparent transactions and equitable value distribution across the digital advertising ecosystem. NEW YORK (January 22, 2025) – Equativ, a global independent adtech company, today announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that […]

Green media streaming enables a more sustainable and energy efficient workflow from content production to playback. Our Serverside.AI team breaks down what you should know.