Blog

BlogPress
05.22.2024

French Tech: Equativ is selected as a part of the prestigious Next 40 program

Paris, 22nd May 2024 –  Equativ, the global independent ad tech company, today announced its selection as part of the 2024 class of French Tech’s Next 40 program. After two consecutive years in the French Tech 120 index, Equativ is proud to be included in the prestigious Next 40, which brings together emblematic French tech […]

Case Studies
05.06.2024

How Eskimi Simplified Operations With Equativ Buyer Connect

See how Equativ Buyer Connect helped Eskimi quickly implement a new curation offering in order to acquire new clients and drive revenue during a critical period.

Articles
04.29.2024

Equativ Spotlight: Bella

Bella, our NYC Office Manager shares what she enjoys about working at Equativ.

Press
04.23.2024

Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while at the same time connecting with […]

Articles
04.22.2024

Q&A: Talking Sustainable Advertising With Greenbids

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.

Insights
04.20.2024

Three Trends Shaping The US Luxury Market

US luxury retail sales are projected to hit $136B by 2027. Featuring data from our latest report, we look at three emerging marketing trends.

Press
04.15.2024

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation. New York, Paris, London, 15th April 2024 — Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. […]

Articles
04.04.2024

Make Every Ad Dollar Count With Attention Metrics

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.

Articles
03.28.2024

Equativ Spotlight: Jeremy

Jeremy, a Senior Account Manager in NYC shares what he enjoys about working at Equativ.