Blog
Summer Campaign Targeting Made Easy
With summer fast approaching, you need turnkey solutions to reach engaged consumers. We look at three key audience segments to target with your summer advertising campaigns and the best way to reach them.
Equativ announces strategic partnership renewal with Seedtag and the extension of their contextual AI solution into Equativ’s curation offering
Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy.
Guide to Sustainable Advertising Campaigns
Advertising isn’t an inherently green industry. But, that doesn’t mean there aren’t ways to work towards becoming more sustainable. Download our sustainability guide for ways you can begin creating more sustainable advertising campaigns.
How Dynamic Creative Optimization Makes Personalization Easy
The average consumer is exposed to 4,000 – 10,000 ads per day and standing out among the noise can be challenging. For marketers, the benefits of personalization are clear, and dynamic creative optimization is a great way to make it easy. Here’s what you need to know about DCO.
Equativ’s curation platform + Qortex’s exclusive access to intrinsic in-game inventory within Minecraft and other virtual environments help bring advertisers closer to gaming audiences
By activating Qortex’s unique in-game placement integrations, buyers will now have access to one of the largest global gaming environments. Ads placed within gaming environments have nearly 100% viewability and buyers will be able to leverage Equativ’s curation platform to apply additional campaign targeting, maximize in-game ad investment and performance, and seamlessly reach their strategic audiences through more innovative and engaged environments.
Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company
Leading private asset investor will speed up the development of the only independent advertising alternative to GAFAM, supporting the Open Web. Paris, London & New York, February 27th, 2023 — Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of […]
What You Need To Know To Understand Retail Media
Retail media is set to be advertising’s next big thing. Here’s what you need to know to access the new revenue streams it provides.
What’s New With US Privacy Regulations?
New state privacy regulations going into effect in 2023 create a range of consumer privacy rights linked to the storing and selling of sensitive information. Here’s what you need to know.
French Tech 120: Equativ joins the prestigious class of 2023 for the second year in a row, with the highest selectivity since the creation of the index
Press release – Paris – February 20, 2023 Equativ, the leading independent ad platform, announced today that it has been selected as a member of the French Tech 120 class of 2023. Equativ is proud to be included once again in this prestigious index of French startups. This announcement rewards Equativ’s record growth and, new […]
