We asked Qwarry about their semantic targeting technology and what advertisers should be doing now to prepare for a cookieless future.
MBC Media Solutions (MMS), Viaccess-Orca & Equativ
partner to connect brands through Shahid’s premium content globally
MBC Media Solutions, the commercial arm of MBC Group—the largest and leading media company in the Middle East and North Africa— announced its partnership with Viaccess-Orca & Equativ to empower the monetization of Shahid, MBC GROUP’s streaming platform.
Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.
The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.
Equativ has announced a key partnership with Nano Interactive. Under the agreement, all Equativ publisher domains will offer new intent-targeting solutions, without profiling or personal data, giving advertisers a powerful combination of premium media access with advanced contextual targeting.
The Global Privacy Platform streamlines the transmission of privacy and consent signals. Here’s what you need to know about it.