Blog
Unlocking Revenue With Retail Media
We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem.
Advertiser Priorities Revealed In New Study
Results of a Forrester Consulting commissioned study focused on the challenges, key priorities, and future goals of US advertisers.
79% of Adtech Leaders Prioritize Sustainability and Social Issues, Driving Demand for Future-Proof Partnerships
Equativ and Sharethrough commissioned independent research to explore how brands and agencies are adapting to the rapidly changing advertising landscape. New York, October 3rd, 2024— Equativ and Sharethrough, leading independent ad tech companies, today released the findings of a commissioned Forrester Consulting Opportunity Snapshot, “Future-Proof Your Adtech Partnerships.” Conducted in May 2024, the study delves […]
Q&A: Talking Political Targeting With TargetSmart
In this Q&A, we spoke with our TargetSmart partner about what advertisers should focus on when it comes to political ad spending.
Equativ Expands Retail Media Division with Kamino Retail Acquisition, Strengthening Onsite and Offsite Solutions
Strategic move bolsters Equativ’s suite of solutions for the fast-growing retail media channel and builds on Sharethrough merger London & New York, September 26 — Equativ, the global independent ad tech company, today announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its […]
Q&A: Enhancing Advertising Addressability and Audience Targeting With Eyeota
We sat down with Eyeota’s Georgina Bankier to discuss the benefits of our partnership and the importance of a multifaceted approach to addressability.
Eyeota and Equativ Partner to Deliver Personalized, Privacy-Centric Advertising at Scale with Advanced Addressable Audience Solutions
Eyeota, a Dun & Bradstreet company and a global source of audience solutions empowering advertisers worldwide, has announced a strategic partnership with Equativ, a leading global independent ad platform. This strategic alliance integrates Eyeota’s sophisticated audience solutions directly into Equativ’s Supply-Side Platform (SSP), significantly enhancing the precision, reach, and scalability of omnichannel advertising. This collaboration brings together Eyeota’s […]
Q&A: The Power of Shoppable TV Ads
As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.
Who Are The Persuadable Voters?
Here’s what advertisers should know about the sub-segments that make up the most valuable voting block in the 2024 election.
