Blog
Equativ Expands to Japan, Bolstering its Global Footprint
Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Paris, France, February 11, 2025 – Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone in Equativ’s scaling global presence and continued growth, […]
Maestro by Equativ: The Latest Evolution of our Programmatic Curation Platform
Maestro by Equativ is most advanced end-to-end programmatic curation platform on the market. We break down the latest platform enhancements.
Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers
A pioneer in curation technology reveals a next-generation solution designed to enable efficient, transparent transactions and equitable value distribution across the digital advertising ecosystem. NEW YORK (January 22, 2025) – Equativ, a global independent adtech company, today announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that […]
Green Media Streaming: Best Practices For Reducing Emissions
Green media streaming enables a more sustainable and energy efficient workflow from content production to playback. Our Serverside.AI team breaks down what you should know.
Programmatic Curation Is A Transformer: There’s More To It Than Meets The Eye
The definition of programmatic curation and how it helps the industry depends on how curators use their platforms. We explore the use cases.
Q&A: Breaking Down Intent Targeting With Nano Interactive
In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.
Q&A: Digging Into Sports Fan Data With Sports Innovation Lab
In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.
SSP Curation: Everyone’s Doing It, But Why?
Audience targeting with an SSP makes curation even more powerful. Here’s why curating supply helps reach customers more effectively.
The Power of Content Metadata for Targeted Ads
Publishers and advertisers alike can benefit from content metadata, but it’s value isn’t always recognized. Here’s what you need to know.