Featured Articles

From Click to Conversion: Sponsored Product Ads Explained

Arina Karnilova

Associate, Marketing Project Manager

August 19, 2025

Q&A: Greener Media By Design - A Conversation With Butler/Till

Matthew Workman

Brand Marketing Coordinator

August 11, 2025

Q&A: Exploring The New Media Frontier With Deanna Mulkeen

Amy Bornong

Director of Marketing and Communications

July 31, 2025

All Articles

Audience Targeting

Director of Marketing and Communications

Tackle Cookie Deprecation With Semantic Contextual Targeting

Cookieless Programmatic Transactions: Spotlight on Alternative User Identifiers

Director of Marketing and Communications

How to Monetize Your Non-Consented Traffic

Coopetition is the New Cool

Camille Bauduin

Senior Product Marketing Manager

Why CBD and Cannabis Advertisers Need to Take Advantage of Programmatic

Learn Advanced Angular Features: Building the Material Tree

Director of Marketing and Communications

Pay TV Operators: Adding Value to the Addressable TV Market

Chief Executive Officer

Google’s Privacy First Announcement: Why it’s Urgent to Take Full Control of Your Technology

Director of Marketing and Communications

Smart and HUMAN: Your Safeguard Against Invalid Traffic

Director of Marketing and Communications

No Cookies? No Problem. The Future of a New Consent Economy Era

February 12, 2021

Director of Marketing and Communications

Why reporting tools are key to gather insights for your programmatic advertising strategy

February 6, 2021

Director of Marketing and Communications

Five Things to Watch in Programmatic Advertising This Year

January 15, 2021

Director of Marketing and Communications

Smart and MediaMath: Partnering on Programmatic Supply Chain Transparency

December 16, 2020

Audience Targeting

Camille Bauduin

Senior Product Marketing Manager

How Programmatic Advertising Can Support Brands This Holiday Season

December 7, 2020

Audience Targeting

Director of Marketing and Communications

How Smart and seedtag Can Help You Leverage Semantic Contextual Targeting in Times of Crisis and Beyond

November 1, 2020

adtech-industry

Director of Marketing and Communications

Apple’s iOS 14 Updates: Why You Need to Upgrade Your App

adtech-industry

Insights and recommendations on how brands can face the COVID-19 crisis through programmatic levers

adtech-industry

Beyond the crisis: Get ready for the recovery. Smart provides you with some tips!

Publishers, why not add your video inventory to your header bidding strategy?

adtech-industry

Advertisers and publishers: Coping with the Covid19 crisis

First Party Data

Advertisers and Publishers, define your ideal marketing strategy with 1st, 2nd and 3rd party data

Why it's time to reconsider the Semantic Contextual targeting in your marketing strategy?

Advanced TV, what are the differences between OTT, CTV and Addressable TV?

February 12, 2020