Each month, we’re getting to know an Equativ employee from one of our global offices by asking them a few questions.

Meet Audrey, our Head of Media Operations in Dubai, and see what she enjoys about working at Equativ.

Q. How would you describe your day-to-day?

I’m in charge of the managed-service (MS) operations efficiency: proactively monitoring high-level MS KPIs – including sensitive campaigns, sharing best practices with local teams to secure business and increase local knowledge, working on pre-sales requests, testing new features, collecting feedback, and trying to improve our process and product.

I don’t have a “typical” day. Each day is different based on the business priorities, troubleshooting requirements, and the needs of each team. I would say the most important thing for me each day is being supportive and responsive, and providing business and operations expertise to all that I do.

Q. What do you find most rewarding about your job?

Two of the most rewarding aspects of my job include:

  1. The interaction: working with different people across different teams on a daily basis.
  2. MS success: helping clients achieve their goals (delivery + KPIs), good results when testing a new strategy, and of course, client satisfaction and retention.

I’ve also been part of Equativ for eight years, holding different roles and working from three different offices – Mougins, NYC, and Dubai. I feel grateful for the opportunity to have relocated twice and be able to discover new cultures and teams.

Q. What are some of your personal interests or hobbies?

I’m a huge fan of tennis. I’m trying to attend the Grand Slam Tournaments as much as I can. Besides tennis, I like working out, exploring new cities, relaxing at the beach, and sharing wine and cheese with friends and family.

Q. What do Equativ’s values mean to you and how do you see them in action?

Equativ’s values are part of my DNA.

Be Brave: Taking risk and initiatives for MS operations and campaign success.

Be Thoughtful: Business-oriented, I always try to find a workaround and a solution to accelerate the growth of our revenues and improve our efficiency.

Be Together: I’m working daily with people all around the world, and this is something I really like – brainstorming, troubleshooting, and innovating. I enjoy creating synergies with all the local teams.

Q. What is your favorite memory at Equativ?

I’ve got a lot! My first globetrotters program in NYC that allowed me to discover the Big Apple for the first time, the last Summit in Spain where we were all reunited and learned our new name and core values for the first time.