As the media industry continues to focus on improving sustainability, green streaming – a set of techniques that enables more sustainable and energy-efficient workflows – is becoming a hot conversation topic.

According to a 2022 report by the International Energy Agency, data centers and transmission networks facilitating streaming account for 1-1.5% of global total electricity consumption and 1% of the world’s total energy-related GHG emissions. In comparison, aviation accounted for 2% of global energy-related emissions, so it’s not surprising that the industry is searching for more sustainable solutions.

More Efficient Green Media Streaming

One recommended approach to decreasing emissions in your streaming supply chain is leveraging our server-side ad insertion (SSAI) solution. With its latest update, Serverside.ai powered by Equativ is now twice as efficient as before, which makes it a great tool for reducing your carbon footprint.

But, ad insertion isn’t the only area to consider when cutting emissions connected to the streaming value chain. In the blog post below, you’ll find more on SSAI and best practices to leverage around:

  • Green TV production
  • Green data encoding and packaging
  • Green video distribution
  • Green playback

Check out all the latest best practices and then get in touch to get started!

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