Now that December is here, you can hear sleigh bells ringing. Holiday shopping is in full swing and the gift wrapping has begun. That means it’s only a matter of time before people start thinking about making New Year’s resolutions to become their best selves after the Christmas festivities have passed.

With talk of a looming global recession, consumers will likely enter the new year more conscious of their spending. Advertisers will need to be more informed than ever to connect with consumers. Our team of insights experts has uncovered six personas to focus on to help you build a comprehensive advertising campaign for 2023.

Understand Consumer Goals to Guide the Consumer Journey

Top Consumer Categories 2023

These audience insights can be combined with our powerful targeting solutions and innovative formats to guarantee your campaign reaches the right audience and key KPIs all within a privacy-first environment.

What are you waiting for?
Jump start your 2023 planning today!