Amnet France is a trading desk working with more than 200 advertisers in France and around the globe on wide RTB campaigns from branding to performance, including the creation of personalized audiences and activations on all programmatic digital levers (display, video, social, audio, CTV, DOOH, etc.).

Objective

Amnet’s client, a leading international food player, needed to run a three-week branding video campaign to promote its core product in Spain, Italy, France, and Germany. The brand wanted to ensure its video would be seen by a broad and relevant audience to remain a top-of-mind player within their industry. Video Completion Rate (VCR) was used as a primary KPI.

Solution

In order to guarantee the brand’s message would be heard, Amnet decided to activate four Auction Packages on Equativ’s premium inventory.

Targeting video inventory with above 90% predicted VCR, Amnet benefited from Equativ premium supply and advanced performance algorithms to deliver on the best performing video inventory across the four targeted markets.

Results

800K
Completed Video Ads

Being the largest reach among other channels (other SSPs and direct publishers)

96%
Avg. VCR

+4 points vs. SSP #2
+12 points vs. SSP #3

99%
Avg. VCR In Italy

+8 vs. other SSPs
+12 points vs. SSP #3

0
Back and Forth

Regarding campaign setup

“By using Equativ’s curated PMPs (Auction Packages), we could easily secure our client’s objectives by simultaneously launching 4 video deals across 4 strategic markets! Eventually, we overachieved our client’s goals through a smooth and effortless activation workflow in which we remain 100% in control.”

– Cristina Becerra, Account Manager RTB, Amnet France

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