Ad format is one of the criteria that impacts campaign CO2 emissions the most.
Advertising is not inherently a green industry. Ad creation, the allocation of ad space, and the distribution and storage of ad content all add a layer of emissions to a digital campaign. But, that doesn’t mean there aren’t ways to work towards becoming more sustainable.
Starting somewhere is better than doing nothing
As brands, agencies, publishers, and ad tech providers we have the potential to come together to play a critical role when it comes to sustainability.
Our guide highlights key strategies to begin to drive real change including:
- Equativ’s view on sustainability and our methodology for operating sustainable campaigns
- Practices for creating more sustainable campaigns
- How we helped an insurer cut ad emissions by 64%