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Adlogix and Smart AdServer Partnership

Paris, October, 4 2013, Adlogix and Smart AdServer have announced a technology partnership providing clients with a comprehensive solution for digital media campaign management.
Adlogix is a digital advertising sales management platform providing publishers and media companies with an end to end solution effectively managing the digital advertising sales and campaign management process, as well as generating comprehensive reports and business analyses.

Covering the complete digital advertising process (quotes, inventory, reservation planning, monitoring, invoicing, analyses, etc.), and focusing on management activities, the Adlogix and Smart Adserver implementation provides a unique approach to digital advertising resource management.

By enabling campaign creation directly in Smart AdServer, Adlogix captures delivery metrics in real time in order to be able to adapt live insertions, report live process and revenue data and provide the invoicing data stream.

Thanks to the real time interface for both solutions, clients have a wide range of tools at their disposal in order to manage their advertising activities (managing contacts, creating sales proposals, reservations, campaign scheduling and advertising, projected inventory, statistics, and issuing invoices).

Consolidating all data (turnover, impressions, quantitative and qualitative analyses) within a single interface makes it possible to simultaneously comply with all advertising rules and favor yield management development.

“We are very pleased with this partnership as it presents a clear benefit for mutual clients and as integrating both leading solutions corresponds to a growing market demand.” explains Allan Segebarth, Managing Partner of Adlogix.

Cyrille Geffray, CEO of Smart AdServer, explains, “As a result, the clients we share can significantly improve their daily online release management, as well as optimize and follow up on ad campaign statistics. Integration enables both solutions to communicate in real time.”
About Adlogix (www.adlogix.eu)Adlogix provides a digital advertising sales management solution to premium publishers and media companies across the globe. We help our clients to increase the effectiveness of their digital sales efforts, by providing a solid process optimization and automation platform on top of their ad server. Adlogix was created in 2008 and serves a global market.

About Smart AdServer (www.smartadserver.com)
Created in 2001, Smart AdServer is a premium, integrated ad serving and RTB advertising platform. It allows publishers to monetize all digitals channels, online, mobile, and video. Thanks to its innovative technology, and integrated, high quality service, Smart AdServer has already developed a loyal client base of over 400 users, located across 5 continents. It operates 11 offices worldwide.

Smart AdServer Media relations – Céline Poindron – cpoindron@smartadserver.com Tel.: + 33 (0)1 53 57 79 69