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Criteo is teaming up with Smart AdServer to expand its offering to advertisers

Paris, September 30, 2015 – Criteo, performance marketing specialist, announced today a partnership with Smart AdServer, ad tech provider, to expand its inventory and develop its offer to advertisers.
By integrating the Smart RTB+ ad exchange, Criteo offers even more variety and choice to its clients in terms of inventory, and increases the size of its publisher panel, providing more visibility for advertisers. With the Smart AdServer panel now added to publishers that Criteo already addresses, Criteo now provides more impressions with an additional 25 billion auctions, and some 350 million unique visitors reached every month.

“Although this partnership is very recent, it’s starting to bear fruit already,” says Nathalie Bellaiche, Assistant Director of publisher relations in France for Criteo. “Advertisers have already seen an increase in impressions since the Smart AdServer partnership was launched. This company stands out from the competition in its market, not only because it is the first French company in its sector, but also because its platform performs well on both desktops and mobiles. It was so natural for Criteo to turned to them to expand its catalog.”

Smart AdServer puts publishers back in control, by offering a platform that integrates real-time auctions and direct sales management. Smart AdServer technology enables publishers to maximize their yield, and to incorporate inventory forecasts on desktop, mobile, and video, without investing in third-party technology.

“We’re very happy to implement this strategic partnership with Criteo, one of the very first programmatic purchasers in the world,” says Cyrille Geffray, Smart AdServer CEO. “Our premium publishers will directly benefit from this combination. All Criteo advertisers will be able to directly access their inventory, on desktop and on mobile, for open exchanges and deals. The combination will enable Smart RTB+ to further accelerate its growth after an excellent first half-year. The close relationship with Criteo teams made it very easy to communicate with each other and to establish the connection. This partnership already looks very promising!”

Criteo worked on the technical integration of the Smart RTB+ platform for several months, to offer publishers a quality technology solution. To get that quality, Criteo worked closely with Smart AdServer teams before putting out this new offering.

The product is also available on iOS mobiles and Android (MobileWeb and InApp), now that mobile terminals are used more and more for online transactions. As the last Criteo Mobile Commerce Report shows, 34% of online transactions worldwide are via mobiles.

This partnership is effective worldwide, in all geographic areas where Smart AdServer works with publishers (Europe and the Americas).

About Criteo
Criteo is a global company, a performance marketing leader with over 8,500 client companies around the world. Criteo has a presence in over 130 countries, with 1,600 employees in 27 offices throughout the United States, Europe, and Asia. More information is available on http://www.criteo.com/fr

About Smart AdServer (https://smartadserver.fr)
By integrating functionality that enables auctions, forecasting, and custom ad units – including mobile and video – within its platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with offices in 10 countries, Smart AdServer works with more than 450 publishers around the world and is the privileged partner of premium media companies who emphasize their strategic autonomy, including Beyazperde Hi Media, Axel Springer, Tomorrow Focus Media, SFR, Orange, Le Figaro, Le Monde, IQ Digital, and L’Equipe.

Press contacts:
Smart Adserver Céline Poindron – cpoindron@smartadserver.com – +33 (0)1 53 57 79 69
Criteo Alexandra Pelissero – a.pelissero@criteo.com – +33 (0)1 70 56 79 12
Hotwire PR Sabrina Gonzalez/Sébastien Meunier/Morad Salehi –– criteofr@hotwirepr.com +33 (0)1 43 12 55 74/77/65