Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that can be activated within all DSPs. This partnership will allow Weborama to maximize the exploitation of its data.

Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers and agencies. The semantic analysis specialist has chosen the independent adtech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on Equativ’s premium inventory. This offer will be fully secured through the creation of curated deals.

The goal of both partners is to offer media buyers direct access to data-driven, multi-publisher inventory packages, and thus enhance the value of an increasingly premium advertising ecosystem.

Thanks to its proprietary Semantic Artificial Intelligence algorithm, Weborama creates segments that offer a refined understanding of the audience and enable targeting, even in cookieless and consentless environments. These segments were already available to Equativ’s publishers on its ad monetization platform. With this extension of the partnership between the two players, the data can now be activated by media buyers in unique inventory packages, combining media and data. Through its curation solution, Equativ allows Weborama to maximize the exploitation of its data by creating custom multi-publisher deals that can be activated within all DSPs.

Media buyers benefit from the power of Weborama’s audience data and contextual semantic signals, combined with Equativ’s powerful targeting parameters and ecosystem. This collaboration allows advertisers and their agencies to optimize their media investments and significantly improve the operational management of campaigns, without compromising performance and while respecting users’ privacy choices.

“This partnership combines the precision of Weborama’s advanced targeting and the power of semantic contextual data with the reach of premium inventory to deliver to create high-performance campaigns for advertisers and agencies. The Equativ platform (SSP and Curation) makes it easy and intuitive to create deals that combine data and media.” Mykim CHIKLI, CEO EMEA, Weborama

“In an increasingly fragmented and complex advertising ecosystem, we are delighted to extend our 
partnership with Weborama, which shares our vision of a more transparent and secure value chain. Our goal is to provide the market with a clear and readable view of and readable view of transactions, while providing control over data and financial flows. That’s what our curation offering is all about.David PIRONON, Executive Vice President Strategic, Data & Platform Partnerships, Equativ

About Weborama:

Weborama offers a combination of technology, data and expertise to advertisers, agencies and publishers. Using proprietary Semantic Artificial Intelligence algorithms, Weborama provides accurate and scalable customer insight, custom segmentation and
programmatic activation solutions, enabling advertisers and agencies to optimize their media buying strategies in a cookieless and consentless world with high accuracy and excellent ROI.

About Equativ:

Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of more than 450 in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.

Learn more at Equativ.com.