Deezer Signs with Smart AdServer

Smart AdServer will now provide Deezer with adserving solutions to help it manage its online advertising spaces.

Paris, 22 June 2010 – Smart AdServer, a leading player in Europe in adserving and digital marketing, has announced the signing of a contract with Deezer, Europe’s leading music site. Deezer chose Smart AdServer’s Publishers solution for its innovative targeting and tracking functions, its ease of use and the availability of its technical teams.

Launched in August 2007, Deezer owes its success to the scope and diversity of its catalogue, with over 7 million titles, as well as the free and legal nature of its service. With 7 million unique users in France (source NNR 2010) and 20 million single visitors worldwide, Deezer is now the leading European online music listening site.

It is against this backdrop of European expansion that Deezer wished to equip itself with a stable and innovative solution, managed by a team of experts, which makes it possible to harmonise all of its online advertising campaigns in a site presented in 5 languages, to relevantly measure the impact of each campaign and thus optimise return on investment. Smart AdServer will also provide high precision geographic targeting, as well as comprehensive library of rich media and video formats.

“After having examined all leading technologies in the ad server market, we finally chose Smart Adserver on the basis of its innovative solution, but also due to its high quality service, thanks to the proximity of its commercial and technical teams, which have really helped us resolve our Ajax development issues”, explains David Licoys, Deputy Managing Director of Deezer.

By signing Deezer up, Smart AdServer is strengthening its position as a benchmark in the French and European adservers market. “We are delighted to accompany Deezer in its development. This contract can be added to a healthy list of references which continue to show Smart AdServer’s international development, and show undeniable competitive advantages”, concludes Cyrille Geffray, Managing Director of Smart AdServer.

About Smart Ad Server (www.smartadserver.com)
Founded in 2001, Smart AdServer SAS develops and markets, for media agencies and publishers, one of the main premium adserving solutions for the management of web, mobile and iPad campaigns. Thanks to innovative functionality and optimum service quality, Smart AdServer now has 200 customers and 1300 sites, present on four contents…It has references among media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Meetic as well as numerous sites and advertising houses, including Axel Springer, Amadeus, AuFeminin, Reed Business, Canal+, Allociné, 20 Minutes, PIXmania, …