Equativ announces strategic hires amid continued growth
Heavyweight appointments reinforce the company’s commitment to CTV innovation and service in support of advertisers and agencies
London, UK, 23rd November 2022: Equativ, the leading independent ad monetisation platform, today announced two significant appointments: James Grant as SVP and Head of Agency & Enterprise CTV Partnerships, and Emir Teffaha as SVP and Head of Demand, EMEA. The hires demonstrate Equativ’s continued commitment to providing innovative solutions for advertisers and agencies. Based in London, both will report to Teiffyon Parry, EVP, Sales Excellence at Equativ.
A seasoned commercial leader within the CTV and adtech space, Grant will lead the development of Equativ’s platform offering, as well as be responsible for growing the demand-side customer base in Europe and North America. Prior to joining Equativ, he served as SVP, Strategy & Partnerships for Wurl, and brings with him a wealth of proven industry experience spanning product and commercial strategy, partner and client relationships, and new customer acquisition.
Commenting on his appointment, Grant says: “I’m looking forward to bringing the company’s leading programmatic solutions to market, developing our strategic offerings, and supporting local market sales teams. Drawing on my industry knowledge and Equativ’s product solutions, I aim to drive deeper partnerships with key advertising groups, focusing on the digital video and TV space.”
Teffaha – who previously held the roles of Chief Commercial Officer at Azerion UK and Managing Director, Northern Europe at Sublime – will drive demand-side sales and revenue growth in the EMEA region. He will be directly responsible for defining and executing the strategy to target revenue growth from major regional agency leadership and regional buying groups, in addition to overseeing and amplifying the execution of the demand sales teams at the local level in the UK & Nordics, DACH region, Italy, and Spain, as well as Central and Eastern Europe.
Teffaha comments, “Equativ is such an innovative company, and I can’t wait to play my part in helping our advertiser and agency customers achieve greater efficiency and transparency. I’m eager to jump right in and continue the work of this team to strengthen the client relationships we have on this side of the business.”
“We’re excited to welcome such strong and versatile senior professionals to our dynamic team,” says Parry. “With their extensive industry knowledge and impressive experience, we’re confident both James and Emir will be instrumental in strengthening our presence in strategic markets and target sectors, while driving the continued success of our demand offering – particularly in relation to our CTV services.”
Equativ is one of the leading independent adtech platforms built to serve the interests of both advertisers and publishers. Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.
Headquartered in Paris and New York, Equativ operates globally with a team of more than 450 in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.
Learn more at Equativ.com.