Accelerating Sustainable Advertising: Expanding GreenPMPs™, Forging New Strategic Partnerships, and Unveiling Exclusive Research 

NEW YORK, March 20, 2025 – Today, Equativ, a global leader in independent adtech, alongside its merged entity, Sharethrough, is hosting the third-annual Green Media Summit. The event unites industry leaders to explore the latest innovations in sustainable advertising and discuss practical strategies for minimizing the environmental impact of digital media.

At the event, Equativ and Sharethrough will unveil several groundbreaking sustainability initiatives, including the expansion of their Green Media Products (GreenPMPs™) capabilities, now available on their end-to-end platform, Maestro by Equativ. Other initiatives to be announced will include the launch of enhanced green media solutions with Scope3 and a strategic partnership with The GoodNet. These efforts are vital, as highlighted by collaborative research with MAGNA, the media intelligence unit within IPG Mediabrands, to be previewed at Green Media Summit, which reveals that 89% of people surveyed  believe companies have a responsibility to take action on climate change, and 79% factor a brand’s sustainability efforts into their purchasing decisions.

Equativ is expanding Sharethrough’s GreenPMPs™ globally through integration with its all-in-one curation platform, Maestro by Equativ. With the simple toggle of the new GreenPMP™ button, this integration enables advertisers to activate sustainable campaigns at scale across Europe, North America and Latin America. GreenPMPs™ have already been adopted by nearly 15,000 advertisers, delivering more than five billion impressions over the last three years on Sharethrough’s platform. This solution helps advertisers reduce carbon emissions by automatically filtering out high-emission sites, cutting emissions by approximately 25% while improving campaign performance and ensuring more sustainable and effective digital campaigns at scale.

Additionally, Scope3, in partnership with Equativ, will introduce new solutions to cut ad-related emissions by leveraging Scope3’s Agentic Media Platform. This platform enables advertisers to create and manage AI-enabled, efficient, and sustainable media products that automatically eliminate non-brand-safe and climate-risk inventory by default. By using expert AI agents and custom algorithms, the platform provides greater transparency, improved media buying efficiency and allows brands to target specific CO2 percentiles for emissions reductions. Equativ’s integration with Scope3’s platform empowers advertisers to build more suitable and more sustainable campaigns while maximizing performance and minimizing environmental impact. 

“Green Media Summit is the stage for uniting some of the brightest minds in media and sustainability to collectively navigate challenges and accelerate actions towards meaningful change and a more eco-friendly future. We want to help advertisers and industry leaders discover new solutions and innovations to drive concrete changes.” Said Frank, Senior Vice President of Product Marketing and Sustainability and GMS’ Master of Ceremonies.” 

Moreover, Equativ is announcing an exclusive partnership with The GoodNet, a UK-based ESG data company, to leverage their ESG Media Index, which helps advertisers align campaigns with their environmental, social and governance (ESG) goals.  GoodIQ data will be integrated into Maestro for curating inclusive  audiences and inventory.  This collaboration will optimize media strategies for both performance and sustainability, further strengthening Equativ and Sharethrough’s commitment to delivering scalable, low-carbon advertising solutions with measurable impact.

Discover more about Equativ’s Maestro platform here, GreenPMPs™ here and the Green Media Summit here.

About Equativ

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries. Learn more at Equativ.com.