New York, March 8th, 2023 — Equativ, the global leading independent ad platform today announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning. The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation platform for brands, agencies, and data owners, and Qortex’s exclusive access to intrinsic in-game placements within gaming environments like Minecraft.
By activating Qortex’s unique in-game placement integrations, buyers will now have access to one of the largest global gaming environments. Ads placed within gaming environments have nearly 100% viewability and buyers will be able to leverage Equativ’s curation platform to apply additional campaign targeting, maximize in-game ad investment and performance, and seamlessly reach their strategic audiences through more innovative and engaged environments.
Through its integration with Equativ’s global curated marketplace, Qortex will now bring brands and agencies a transparent and exclusive opportunity to test out activation within intrinsic in-game channels while leveraging their unique On-Stream ad decisioning to allow brands to match their creative messaging to a specific moment in real-time at scale with existing assets.
Andrew Cassin, Senior Director Agency & Enterprise Partnerships at Equativ: “This is an exciting time for Equativ as we continue to lead the charge on building a global curation platform for brands and agencies to access direct, transparent, brand-safe inventory at scale including innovative and emerging channels like in-game. Qortex aligns well with that vision as they bring unique and creative video supply decisioning capabilities to buyers and sellers while also believing in unique opportunities such as in-game.”
Zack Rosenberg, Co-Founder and CEO at Qortex: “The consumer demand for non-interruptive ad experiences is at an all-time high. We are so pleased to partner with Equativ and deliver unique, impactful ad placements for advertisers and gamers alike.”
Equativ is a leading independent adtech platform built to serve the interests of both advertisers and publishers. Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.
Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.
Qortex is the go-to platform for On-Stream, in-video ad experiences and the tools to derive data from video content. Qortex’s proprietary Artificial Intelligence catalogs and understands moments such as, actions, events, feelings, people and products across online video, CTV, or in-game experiences that are used to create new revenue streams for video creators and effective advertising opportunties for advertisers.