First contract in the Czech Republic for Smart AdServer

Anima Publisher chooses the Smart AdServer advertising campaign delivery and management tool

Paris, 22 June 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announces that Anima Publisher has chosen its online advertising campaign delivery and management tool, for the performance and technical quality of its infrastructure. After Hungary, Poland, Slovenia and Russia, this new signing is another stage in Smart AdServer‘s expansion into Eastern Europe.

A subsidiary of Axel Springer, Anima Publisher is an advertising house specialising in online automobile press, its main site being Auto.cz. A leader in this segment in the Czech Republic, Anima Publisher wanted a reliable and innovative ad serving solution, enabling it to optimise its advertising campaigns, analyse them and rapidly measure any return on investment.

After having examined all leading technologies in the ad serving market, Anima Publisher chose the Smart AdServer solution for the user friendliness of its tool (Smart AdServer making it possible, for example, to program a video campaign with a single click) and its innovative functions (in particular its library of rich-media formats and extremely comprehensive reporting module enabling a detailed analysis of campaign performances).

About Smart AdServer (www.smartadserver.com)
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 150 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … as well as a large number of sites and companies, including PIXmania, Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+, Curse Gaming, Amiado…

Smart AdServer Press Contacts – Agence Point Virgule
Annabel Verrier / Marion Lauria
Email: averrier@pointvirgule.com / mlauria@pointvirgule.com
Tel.: +33 1 73 79 50 59 / +33 1 73 79 50 67