Berlin, December 6 – Jennifer Weltzien joined Smart as Demand Manager DACH in the programmatic team on 1 November 2016

Smart, the leading European full-stack ad technology platform dedicated to publishers is focusing on yield optimization for their customers using the combined approach “Holistic Yield Management“ This approach combines direct campaigns with programmatic sale of rich media formats and standard formats on desktop and mobile devices in order to increase publisher revenue.

Jennifer will now work on increasing the visibility of this inventory on the demand side in the German, Austrian and Swiss markets. Her focus will be on the mediation and operative implementation of private deals between local media buyers and the inventory partners integrated in the Smart platform.

She joins Smart with an experience of 6 years in the ad technology field. Her last employment was at MediaMath’s Berlin office, where she held the position of Manager Commercial. In autumn 2015, the American DSP MediaMath had acquired Spree7 and has integrated the team, including Jennifer, into its global structure in autumn 2015. Before, Jennifer was Director Business Development & Sales at batch Media, where she developed and sold the ad verification solution.

Lasse Nordsiek, Country Manager DACH at Smart said about the new arrival: “We are very happy to have Jennifer on board in the Berlin Team. She brings a fresh breeze, new ideas and experience from the demand side

About Smart AdServer
Smart is the only independent full-stack ad technology platform in programmatic and direct sales dedicated to the sell side. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native, and video – and on all screens. With offices in 10 countries and 180 passionate employees, Smart empowers more than 600 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Le Monde, and Wine Enthusiast.

Media contacts
Smart: Céline Poindron –  – +33 (0)1 86 26 76 13