Mobile Lions 2012: the winner is YOC, powered by Smart AdServer’s mobile solution

Paris, July 3, 2012 – The YOC Mobile Advertising Format ‘Mystery Ad’ was awarded a Golden Lion in the 59th edition of the Cannes Lions.

Last week’s 59th edition of Cannes Lions, the biggest international festival of creativity, introduced the Mobile Lions awards category, celebrating the recent boom in mobile advertising and the new technology opportunities it brings. Over 965 creative works were submitted to the Mobile Lions jury in nine categories from agencies worldwide.
Recipient of the Gold Lion award in the “Product” category was “MYSTERY AD”, part of YOC Media Network, Europe’s leading mobile technology and media provider. The category honors the best creative work on mobile devices.
YOC’s winning campaign for a new Nokia handset was delivered using Smart AdServer’s mobile solution in Q1 2012.
Smart AdServer supplied the specific mobile ad format enabling the ad display as well as the ad serving on all targeted mobile devices. The ad format mechanics was conceptualized and designed by YOC. The campaign achieved an incredible click-through rate of 29.7%.
Smart AdServer is committed to helping our customers deliver the most innovative and captivating ad experience on mobile. We congratulate YOC for the award and are very proud to have helped make this amazing mobile ad campaign possible. Their success serves as a powerful example of what can be achieved with our mobile solution.About Smart AdServer (
Established in 2001, Smart AdServer SAS develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile and iPad/tablets display campaigns. With these innovative functions and outstanding quality of service, Smart AdServer today has more than 300 clients on four continents… With a portfolio that includes media agencies/advertisers like Zenith Optimedia, GroupM, FullSIX/6:AM, BetClic, Meetic, as well as many sites and sites and accounts, including Canal+, Deezer, PIXmania, Axel Springer, Fox International Channels… and also for the mobile solution, YOC Media Network, Himedia, Tomorrow Focus.

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