London, UK, 15 September 2020: Smart AdServer, an independent adtech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP Demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, Chief Programmatic Officer, and based in London, Murray will strengthen relationships with agencies, trading desks, and direct advertisers across EMEA. His appointment is further evidence of the company’s objective to help advertisers achieve efficiencies through their programmatic ad spend.

Murray has previously held senior demand-side roles at Gumtree (Ebay), OpenX, Sovrn, and more recently a senior role for BlisMedia. This range of experience has given him a comprehensive understanding of the programmatic marketplace, including the challenges it faces and the advertising opportunities available. He also brings with him senior relationships within agencies, publishers, technology providers, and data companies. 

“We are pleased to welcome Murray to Smart AdServer, with his appointment strengthening our presence in the UK, a strategic market that drives European ad spend,” comments David Pironon, Chief Programmatic Officer. “As we work towards bringing publishers and buyers closer together – operating always with a shared-interest business approach – Murray’s vast expertise in leading demand-side teams will be a strong accelerator for the company.” 

Murray Phillipson comments, “At a time when the value of digital advertising is under more scrutiny than ever before, I’m very pleased to be joining Smart AdServer, a company dedicated to transparency, which offers a comprehensive and efficient route to engaged audiences across key markets.” 

About Smart AdServer 

Smart is the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands. 

Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. The company operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a “GDPR ready” company as certified by independent data protection specialist, ePrivacy GmbH.