Nextradio TV, Reed Business Information and Wolter Kluwers opt for the Smart AdServer mobile  solution

Smart AdServer boom on the mobile market

Paris, 30 March 2010 – Just a few months after the launch of its mobile ad serving solution, Smart AdServer, a key player in ad serving and digital marketing in Europe, has announced the signing of its first three mobile contracts, with Nextradio TV, Reed Business Information and Wolter Kluwers. Readily present on the mobile markets of Spain and Germany, Smart AdServer thereby consolidates its position as premium global ad server (web and mobile), becoming a key benchmark in the growing market of mobile advertising campaigns.

As existing and happy customers of Smart AdServer, which spearheads their web campaigns, Nextradio TV, Reed Business Information and Wolter Kluwers have chosen the French ad server to manage their advertising campaigns from a ingle powerful yet user-friendly tool.

The Smart AdServer mobile solution is aimed at mobile site and application managers and publishers. It enables the broadcast of standard display campaigns as well as innovative rich media formats (Flip, Reveal etc).

Smart AdServer mobile customers have access to the numerous and efficient adapted functionalities of the web solution. These include multiple targeting, design-rotation and campaign optimisation options, as well as a powerful statistical model, the fine-tuned management of forecasts and inventory reservation.

“By allowing the management and broadcast of mobile and web campaigns on one same interface and having readily proved its own worth, Smart AdServer has simplified and industrialised the commercialisation of mobile advertising spaces” Cyrille Geffray, Managing Director of Smart AdServer concludes.

About Smart Adserver (www.smartadserver.com)
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 188 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … as well as a large number of sites and companies, including Meetic, PIXmania, Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+,Curse Gaming, Amiado…

Smart AdServer Press Contacts
Céline Poindron
Email: cpoindron@smartadsever.com Tel.: +33 1 53 57 79 69