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Smart AdServer and adsquare Partner to Increase Premium Publishers Revenue With Data Enrichment

Berlin/Paris 13th January 2016 – Audience management platform adsquare has just announced its partnership with Smart AdServer, leading programmatic platform for premium media companie The move comes at a time in which the demand for audience data is ever increasing, good news for premium publishers.

Thanks to this integration of Smart AdServer with adsquare:

  • Publishers can now add new revenue streams with audience segments based on local context and mobile behavior
  • Adsquare’s self-service Audience Management Platform gives advertisers and agencies full control and transparency

Smart AdServer CEO, Cyrille Geffray explains “This partnership with adsquare is fully aligned with the mission of Smart AdServer full stack solution which lies in providing our publishers with the best tools to add value on their inventory. adsquare’s high quality data is a valuable add on for our publishers.”

adsquare enriches publishers’ inventory with rich audience data, derived by analyzing user’s local context and mobile behavior. The company works with a wide selection of quality mobile, online and offline data partners to provide the best holistic audiences available in the market.
IAB has recently relayed the findings of a BCG study[1], which recommends that publishers proactively analyze bidding behaviour and leverage the findings in order to segment and match the right inventory with the buyers who value it most to drive higher revenues. adsquare and Smart AdServer enable the perfect environment in which to achieve the highest eCPMs. In addition to this, the platform offers publishers the ability to monetize their data independent from their own inventory, adding a new revenue stream.

Smart AdServer has built a platform that puts publishers in control.

On the integration, adsquare VP Demand Partnerships Vincent Tessier adds “We are now able to significantly boost mobile revenue of publishers on the Smart AdServer platform, which is the most preferred monetization solution for premium publishers, especially in France. This will also enable us to significantly increase the efficiency of advertiser’s mobile campaign by giving them access to high quality data coming from Smart AdServer premium publishers. Throughout Europe, there is a huge demand for both rich audience data and premium inventory, for which premium partnerships are essential.”

The industry’s need for rich audience data at scale is a top priority for adsquare, having launched its independent self-service Audience Management Platform this year, putting the advertisers back in charge and giving them full control and transparency. The platform, built with privacy and data ownership in its DNA provides data from an impressive list of partners including Acxiom, Experian, TomTom, HERE, The Weather Channel and many more.

About Smart AdServer (https://smartadserver.fr)
By integrating functionality that enables auctions, forecasting, and custom ad units – including mobile and video – within its platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with offices in 10 countries, Smart AdServer works with more than 450 publishers around the world and is the privileged partner of premium media companies who emphasize their strategic autonomy, including Hi Media, Axel Springer, Tomorrow Focus Media, SFR, Orange, Le Figaro, Le Monde, IQ Digital, and L’Equipe.

Press contacts: Smart Adserver Céline Poindron – cpoindron@smartadserver.com – +33 (0)1 53 57 79 69

About adsquare
adsquare is the Audience Management Platform for mobile programmatic advertising, providing access to rich data at global scale. Our independent self-service platform gives advertisers and agencies full control to define audience segments and seamlessly activate them via their preferred programmatic buying platform. The real- time data stack enriches billions of bid requests from publishers and global supply partners such as Smart AdServer, MoPub, Smaato, Nexage or AppNexus and enables them to harness the real value of their users to boost monetization.

adsquare’s sophisticated onboarding capabilities enable selected offline, online, and mobile data providers to make their data accessible for all programmatic buying platforms in a secure and transparent way via one single API. Our technology divides the physical world into a multi-dimensional grid defined by millions of contextual data points and analyzes real-world consumer behavior. The platform’s ability to anonymize and analyze consumer data around location, context, and mobile behavior has been awarded the ePrivacyseal, confirming its compliance with strict European privacy laws.

Contact Press : adsquare GmbH Daniel Rieber, VP Marketing – daniel@adsquare.com – +49 3302 8189042

[1] https://www.thinkwithgoogle.com/intl/en-gb/research-study/the-programmatic-path-to-profit-for- publishers/