Smart AdServer and Alenty announce their enhanced partnership
Smart AdServer and Alenty announce their enhanced partnership
Smart AdServer, an international actor in digital marketing, announces the complete interfacing of its advertising banner management and distribution solution with Alenty’s ad visibility measurement tool.
Alenty has developed a tool that measures the real visibility time of advertising banners on the Internet, which varies according to format, placement and site.
Management can thus offer advertisers guaranteed visibility and further develop premium inventories by providing additional quality information on campaign effectiveness to agencies and advertisers.
Agencies and advertisers can also plan their investments based on indicators comparable to those for television by purchasing a period of exposure.
The main statistics provided by Alenty are now directly accessible in the Smart AdServer interface, providing data such as “average real visibility time of a creation” or “average visibility time of a page.”
Plus, activation of the “visibility measure” option is now simplified when campaigns are programmed in Smart AdServer and can be activated by selecting a simple box in the interface.
“Integrating Alenty’s main reports into our interface brings added value to their clients while maintaining the intuitiveness and speed of the tool. We are delighted to enhance this partnership with Alenty, a key actor in the growing trend towards measuring online visibility” adds Cyrille Geffray, managing director of Smart AdServer.
“This close integration with Smart AdServer will enable us to distribute our offers more widely, especially internationally because of its solid base in Europe” concludes Laurent Nicolas, co-founded and CEO of Alenty.
About Smart AdServer (www.smartadserver.com)
Established in 2001, Smart AdServer SAS develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile and iPad display campaigns. With these innovative functions and outstanding quality of service, Smart AdServer today has 225 clients for 1,300 sites on four continents… With a portfolio that includes media agencies/advertisers like Zenith Optimedia, GroupM, FullSIX/6:AM, BetClic, Meetic, as well as many sites and sites and accounts, including L’Equipe, Canal+, Deezer, PIXmania, Axel Springer, Fox…
About Alenty
Founded by the creators of the NetValue and NetRatings system, Alenty has developed a new generation of Internet statistical tools. This unique technology analyses the internal structure of Web pages and measures the real visibility of each block of information (text, image, advertising, form field…). Alenty supplies a range of products that improve advertising exposure in media branding plans for advertisers and increases advertising revenue for publishers.
Media Relations – Smart AdServer – Céline Poindron – cpoindron@smartadserver.com –
Tel.: + 33 (0)1 57 79 69
Relations – Agence FHCOM – Frédéric Henry – agence@fhcom.net – Tel.: + 33 (0)1 55 34 24 24
Press Relations – Alenty – Guillaume Wolf – guillaumewolf@alenty.com
