Paris, December 17th: Smart AdServer, leading programmatic platform for media companies, and MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced that they are strengthening their advertising partnership by adding in-app, rich media and deals management to web and mobile web auctions.

This new offering sees Smart AdServer and MediaMath join forces to provide both buyers and sellers the opportunity to better manage their programmatic ad strategies. Through the MediaMath OPEN platform users will have access to high quality inventory across display, mobile and mobile apps, and will be able to deliver rich media ads programmatically. They will also have the option to buy media, from direct deals to private auctions, as well as guaranteed deals.

With $14.2 billion spent globally on advertising in 2015, programmatic is increasingly attracting media budgets, and mobile advertising is expected to account for 49% of global spending in 2019. This integration will enable buyers to further access quality inventory and high impact ad formats to optimize their campaigns and allow publishers to maximize the monetization of their inventory.

“The power of MediaMath on the buy-side combined with our holistic platform on the sell-side maximises opportunities for our respective customers. This advanced integration already leads to higher ad spending that proves the high market expectations. The wide range of formats available throughout our Smart RTB+ platform maximizes the revenues of both the media traders and the publishers from open auctions transactions to automated guaranteed deals.” Cyrille Geffray, CEO of Smart AdServer.

Dan Larden, Senior Partnerships, MediaMath commented, “Smart AdServer continues to be a key strategic supply partner for us in EMEA and LATAM. The quality of the inventory is clearly evident, but the key is the alignment in vision of two companies to keep pushing the boundaries of programmatic media buying to exceed expectations and provide better outcomes to global marketers.”

About Smart AdServer
 
By integrating functionality that enables auctions, forecasting, and custom ad units – including mobile and video – within its platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with offices in 10 countries, Smart AdServer works with more than 450 publishers around the world and is the privileged partner of premium media companies who emphasize their strategic autonomy, including Hi Media, Axel Springer, Tomorrow Focus Media, SFR, Orange, Le Figaro, Le Monde, IQ Digital, and L’Equipe.
Media Contact – Céline Poindron – cpoindron@smartadserver.com – Phone:+ 33 1 86 26 76 13
 
About MediaMath
 
MediaMath (mediamath.com) is a global technology company that’s leading the movement to transform traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™.A pioneer in the industry, introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
Media Contact – Emma Gould – emma.gould@gingermaypr.com – Phone:+44 (0)203 642 1124