PARIS — August 24, 2016 — Relevant partner 4 Media Oy has just announced its partnership with Smart, a leading direct and programmatic platform for premium media companies.

Through this agreement, Relevant will be the exclusive partner of Smart in the Nordics, and will deploy the full stack platform in Norway, Sweden, Finland, and Denmark.

Smart is the only 100% independent, 100% publisher-focused and 100% techno, full stack platform. It puts publishers back in control, allowing them to manage their digital advertising with a Holistic Yield algorithm for all sales channels, all formats (standard display, rich media, video, native), all screens (desktop, in app, mobile web) and all channels (direct, RTB, automated guaranteed). Smart AdServer CEO Cyrille Geffray explains, “This partnership with Relevant will allow us to extend our footprint in a very dynamic and high-potential region for us. Our unique full stack publisher suite, together with the expertise of Relevant’s team, will bring publishers the best tools to maximize the value of their inventory”.

Relevant helps customers improve their returns on advertising, boost the value of the audience and create new revenue streams. Relevant already offers publishers tools and services in ad-ops, consulting and training. The company has extensive knowledge of the tools and technologies required for online advertising and for developing and commercializing online media.

Petri Kokkonen, CEO of Relevant, “Relevant has been working in the online industry for more than a decade and we have a wide experience in ad serving and programmatic, offering resources, advertising technology, know-how and solid experience to leading publishers in the Nordics. We find Smart’s technology and vision is strongly aligned with the quality and goals that we want to deliver, and we look forward to growing the business in the Nordic countries”.

About Smart
Smart AdServer, founded in 2001, is the only independent full stack ad technology platform in programmatic and direct sales dedicated to the sell side. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. With offices in 9 countries and 150 passionate employees, Smart AdServer empowers more than 600 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Clarin, Telcel, SFR, Le Monde and Wine Enthusiast.

About Relevant
Relevant, founded in 2011, has offices in Helsinki and Copenhagen as well as representation in Oslo. Relevant’s 20 employees have extensive knowledge of the tools and technologies required for online advertising and for developing and commercializing online media. We have already helped to develop hundreds of pieces of online media content and have earned our place as an industry-leading partner.

Relevant serves more than 80 customers daily in three main areas:

Licensed technology – Relevant represents, sells and supports advertising and data tech in the Nordic markets. Services and consultancy – The service portfolio is an essential part of Relevant’s business. Relevant delivers ad-ops, programmatic assistance and other managed services, including consultancy projects for online media. Owned technology – Relevant has delivered a wide range of products for its customers including a programmatic reporting tool (SuperInsight) as well as native and display self-service buying tools.

For further information:
Otto Neubert, CSO at Relevant via cell: +45 20 20 00 55