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Smart AdServer strengthens its position in mobile technologies with its Agency solution

Smart AdServer is already a major international player on the mobile ad serving market with its publisher solution launched in 2009. Smart AdServer continues to grow in this market with the launch of a mobile solution for agencies.

Smart AdServer’s mobile agency solution enables agencies to online their display campaigns in standard formats, Rich Media, video and manages all types of redirections. The technology also offers various advanced targeting functions. The solution includes a centralised tracking module for ad campaigns on Smartphones, Ipad/tablets and WAP terminals (SDK, iPhone/iPad or Android applications) or through mobile sites.

“It appeared essential to us to provide the tools that are available on the web to ad agencies in a display mobile market that is growing rapidly and acquiring structure. This solution can manage mobile and web campaigns via redirects on a single web interface” explains Cyrille Geffray, Managing Director of Smart AdServer.

Today, with over 50 clients, Smart AdServer Mobile has developed rapidly throughout the entire world, sending out more than one billion mobile impressions each month and serving major brands in France, including Nextradio TV, Boursorama, Horyzon media Mobile, the Tribune, Ad4screen, etc., in Spain with Antevenio mobile, in Germany with Axel Springer and the Mexican Paginas Amarillas.

Smart AdServer will be present at the Mobile World Congress in Barcelona, from 14-17 February occupying stand B69 in Hall 2.1, to present its solution of mobile ad campaigns management.

About Smart AdServer (www.smartadserver.com)
Smart AdServer was established in 2001. It develops and markets premium adserving solutions to manage web display and Ipad advertising for media agencies and publishers. The company’s innovative functionalities and high service quality have attracted 250 clients on 1,300 sites, spread out over four continents. Among Smart AdServer’s media/announcer references are Zenith Optimedia, GroupM, FullSIX/6:AM, BetClic, Meetic, in addition to numerous sites and agencies, such as L’Equipe, Canal+, Deezer, PIXmania, Axel Springer, Fox Italy, etc.

Média contacts – Smart AdServer
Céline Poindron – cpoindron@smartadserver.com – Tél. : + 33 (0)1 57 79 69

Média contacts – Agence FHCOM
Frédéric Henry – agence@fhcom.net – Tél. : + 33 (0)1 55 34 24 24