The Cookieless Present: Our Insights On Identity

Prepare for a privacy-first digital ecosystem

As the countdown to the end of cookies gets shorter, it's more important than ever to understand the impact of cookie deprecation in real-time.

• 52% of the auctions in the UK were sent without a user ID in the bid request
• 19% of auctions in France did not provide consent to use personal data
• 73% of publisher traffic share in the US included an alternative ID

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The Equativ Identity Indicator offers a snapshot of key metrics from our publishers across key markets to give you insight into emerging trends around consent and identity.