The Cookieless Present:
Our Insights On Identity

Download the Latest

52%

of the auctions in the UK were sent without a user ID in the bid request

19%

of auctions in France did not provide consent to use personal data

73%

of publisher traffic share in the US included an alternative ID

Prepare for a privacy-first digital ecosystem

As the countdown to the end of cookies gets shorter, it’s more important than ever to understand the impact of cookie deprecation in real-time.

The Equativ Identity Indicator offers a snapshot of key metrics from our publishers across key markets to give you insight into emerging trends around consent and identity.


Previous Editions

Equativ
Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.