The Cookieless Present: Our Insights On Identity

Our Identity Indicator tracks key metrics in eight markets to provide an overview of the current state of identity.

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  • 52% of the auctions in the UK were sent without a user ID in the bid request
  • 19% of auctions in France did not provide consent to use personal data
  • 73% of publisher traffic share in the US included an alternative ID


The Equativ Identity Indicator offers a snapshot of key metrics from our publishers across key markets to give you insight into emerging trends around consent and identity.