The Cookieless Present:
Our Insights On Identity

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of the auctions in the UK were sent without a user ID in the bid request


of auctions in France did not provide consent to use personal data


of publisher traffic share in the US included an alternative ID

Prepare for a privacy-first digital ecosystem

As the countdown to the end of cookies gets shorter, it’s more important than ever to understand the impact of cookie deprecation in real-time.

The Equativ Identity Indicator offers a snapshot of key metrics from our publishers across key markets to give you insight into emerging trends around consent and identity.

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