Retail Media Explainer:
What Marketers Should Know About This Advertising Juggernaut
Despite the strong growth in retail media over the last three years, we’ve barely scratched the surface when it comes to its potential. Retail media is currently the second-fastest-growing ad category and in the US alone, it’s expected to be a $45B business by year-end.
We recently partnered with eMarketer on a deep dive report on what marketers need to know about the retail media landscape. Whether you’ve already begun testing the retail media waters or are just thinking about getting started, you’re sure to learn something new.
Download it for insights on:
- The size of the retail media market
- Factors driving growth
- Who the key players are
- How spending breaks down by format
- And more!
First-party data is one of the most valuable solutions for connecting with your consumers. Don’t miss the chance to be an early adopter of the next big wave in digital advertising!