Accelerate your Growth with Our Retail Media Solutions

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Flexible On-and Off-Site Monetization Solutions

 

In today’s competitive digital landscape, differentiating your full potential for both on-site and off-site audience engagement is crucial for success.

Our team of retail media specialists will help you effortlessly integrate your on-site retail media solution while expanding your audience reach across various channels by leveraging Equativ Buyer Connect (EBC) – our proprietary curation platform, first-party data, and comprehensive full-funnel attribution.

On-Site Solution and Services for Retailers

 

In partnership with Kamino Retail, our combined retail media solutions provide a complete range of on-site services specifically designed for retailers to enhance the shopping experience and achieve measurable results.

With our solutions, you can:

  • Utilize first-party data to deliver personalized and relevant content directly on your websites
  • Foster seamless and engaging shopping experiences
  • Optimize product recommendations, promote sponsored products, and increase conversion rates, all while retaining full control over your customer data with our advanced targeting capabilities

Additionally, our integrated analytics and reporting tools offer valuable insights into customer behavior and campaign performance, empowering retailers to make data-driven decisions that boost both customer satisfaction and revenue growth.

To learn more about our growing retail media solutions and the new acquisition of Kamino Retail, check out our latest announcement.

Connect With Your Customers Anywhere

 

Equativ Buyer Connect (EBC) enables retailers to connect with their audiences across various touchpoints, ensuring that your message reaches the right people at the right time during their digital journey across various websites.

By integrating EBC into your media strategy, you can target consumers with precision, enhancing their journey from discovery to conversion. This is particularly vital as the industry moves towards a cookieless future, where identity resolution and cross-device targeting become essential for maintaining engagement.

Full-Funnel Attribution for Enhanced ROI

 

Understanding the full impact of your marketing efforts requires a robust attribution model that tracks the consumer journey from awareness to purchase.

Our attribution solutions provide detailed insights into which channels and touchpoints are driving conversions, allowing you to optimize your spend and improve your ROAS.

Our full-funnel attribution model accounts for both direct and indirect interactions, providing a comprehensive view of how each component of your campaign contributes to your overall success.

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