Introducing GreenPMPs™ by Equativ
Building upon Sharethrough’s long-standing, award-winning sustainability expertise, we’ve launched Green PMPs by Equativ to help you track, minimize, and compensate for the carbon footprint of your digital campaigns.
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With global CO2 emissions on the rise and the Internet being responsible for more than 3.5% of the world’s greenhouse gas emissions, it’s no surprise that consumers want brands to take action.
1M
ad impressions equals to 1 metric ton of CO2e
1x
round trip flight from New York to Paris per passenger
Improving Efficiency While Reducing Carbon Emissions
With GreenPMPs™ now available on our curation platform, Maestro by Equativ, you can cut digital campaign emissions while improving performance.
GreenPMPs™ are based on Scope3 technology that automatically identifies and blocks high-emission sites in real-time to only target lower emissions inventory and reduce the carbon footprint of your campaign.
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The One-Click Solution
The One-Click Solution Simply toggle the GreenPMP™ button (or ask us to do it) when curating a deal to active the sustainable targeting
Reduces Emissions by Removing “Climate Risk” Sites
Sites with unnecessarily high emissions.
Access to Complete Carbon Reporting
Providing in-depth insights into your digital campaign’s carbon footprint, including carbon emissions, carbon CPM, Carbon equivalents, and market benchmarks.
Toggle On, Carbon Off
Easy- with one click, reduce your digital campaign’s carbon footprint.
CO2 Down, Performance High
Decrease CO2 emissions while maintaining performance thanks to high performing curated inventory.
Transparent, Accountable
Powered by Scope3‘s emissions model, our campaign carbon emissions reporting provides in-depth insights into your digital campaign’s carbon footprint.
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