Spotlight On: The US Luxury Market
Market trends and audience intelligence for effectively engaging affluent consumers
US luxury retail sales are projected to reach $136B by 2027, with e-commerce and an emphasis on experiential luxury being major growth drivers. As the traditional definition of luxury evolves, it’s more important than ever for marketers to understand affluent consumers and what influences them.
Our latest report breaks down the affluent shopper’s purchase journey, their media habits, and behavioral insights that marketers need to know to connect with luxury consumers in the US market.
- Digital is the way to introduce trends to luxury buyers as they are 107% more likely to obtain information from online fashion magazines.
- 71% of affluent shoppers state that they pay attention to gaming fashion.
- 11 out of the top 15 global luxury brands have worked with us
Whether you’re looking for contextual or third-party targeting solutions available via programmatic buying or managed service, we have experience helping luxury brands reach the right audiences. We offer inventory on over 900 high-quality luxury sites to help you achieve above-market performance on all your campaigns.
Download our US Luxury Market Study today and reach out to discuss how we can help ensure your brand message remains front and center with affluent audiences.
