Creating Sustainable Campaigns
As brands, agencies, publishers, and ad tech providers, we have the potential to come together to play a critical role when it comes to sustainability. We are committed to engaging in the conversation to help develop solutions and are ready to help you take the first steps toward becoming more sustainable.
Measuring Your CO2 Emissions
Starting somewhere is better than doing nothing. We offer unique solutions to help you measure the CO2 footprint of your digital advertising campaigns. All of our inventory can be assessed and optimized at no additional cost with our four-step process:
- Campaign Setup
During campaign setup, we’ll provide recommendations to help you reduce CO2 emissions.
- Campaign Data Collection
We collect your campaign and performance data to input into our calculation tool.
- CO2 Calculation
Our transparent calculation methodology is based on the open-source framework and guidelines provided by the SRI.
- CO2 Emission Reporting
At the end of your campaign, we’ll provide facts and figures on CO2 emissions.
Reducing Your CO2 Emissions
Each element of a digital campaign contributes to its CO2 emissions and even small changes can result in more sustainable campaigns. Begin driving real change with the key strategies and tactics we’ve developed to help you reduce the overall CO2 emission levels of your campaigns.
Same Performance, Less Carbon
Creating more sustainable digital advertising campaigns is possible. Whether you’re looking to start small or go big, we can help you with strategies to reduce your CO2 emissions and also in measuring the full CO2 footprint of your campaigns.
No matter where you are in your sustainability journey, our team can help you determine the most relevant recommendations depending on your KPIs.
We’re a proud supporter of Ad Net Zero, the advertising industry’s coalition to reduce the carbon impact of developing, producing, and Distributing advertising to net zero.
