Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web.

Paris, France, February 11, 2025 – Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone in Equativ’s scaling global presence and continued growth, having tripled in size over the past three years.

Equativ’s further expansion in the APAC region comes at a time when its ad market is projected to grow by 5.9% in 2025, reaching a value of $289 billion, according to MAGNA’s latest report. 

“Japan is a significant player in the APAC/MENA region, which already includes our operations in Dubai, India, and Singapore”, Equativ CEO,  Arnaud Créput commented. “This new office is part of our broader global expansion plan, investing in high-potential markets to drive growth and innovation for our clients. There is rising demand for programmatic solutions, which Equativ is strategically equipped to meet through its localized operations, global expertise, and premium products.” 

As part of its commitment to advancing programmatic solutions in the region, Equativ will bring its curation platform, Maestro by Equativ, to the Japanese market. Recently voted “Best Digital Product Innovation” by Digiday Europe, Maestro by Equativ enables media buyers to access premium inventory with a focus on transparency, brand safety, relevance, and sustainability—key factors in Japan’s rapidly growing advertising landscape.

Parag Vohra, Chief Revenue Officer, added, “Since launching Maestro in 2020, we’ve expanded globally to provide media buyers with innovative and sustainable solutions for reaching core audiences. By providing agencies with greater control over ad placements, our solutions can ensure campaigns align with brand standards while driving better outcomes. Today, Maestro is a trusted partner for more than 500 media agencies, including all of the Big Six Advertising Agencies.”

To oversee the company’s operations in Japan and lead the new Tokyo office, Equativ has appointed Philip Tabet, formerly Managing Director of MOBKOI Asia, as Managing Director of Equativ Japan. Philip will oversee the company’s operations in Japan and report to Celine Gauthier Darnis, EVP of the Asia and Middle East Region. Equativ’s new Japanese outfit adds to its 750+ headcount across 19 countries. 

To enhance its presence in the Japanese market and build strong connections within the local adtech industry, Equativ has partnered with FastTrack, a company specializing in scaling Western ad tech businesses in the APAC region, playing a key role in its success in Japan.

ABOUT EQUATIV

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries. 

Headquartered in Paris and New York, Equativ’s international teams are dedicated to fulfilling the promise of adtech, ensuring fair value exchanges throughout the ecosystem. www.equativ.com  / @equativ / https://www.linkedin.com/company/equativ/