The Equativ team is gearing up for an unforgettable week at Cannes Lions 2025, where big ideas, bold conversations, and sunny moments await.
If we had to capture the spirit of the 2025 Cannes Lions in three phrases, this would be it. Another incredible year filled with inspiring moments and meaningful collaborations.
From business meetings to casual catch-ups, and thought-provoking panels to dynamic networking events, authentic connections and bold ideas took center stage for our team this year. The insights and momentum will continue to create new, bigger, and bolder outcomes together in the months ahead.
We had an incredible lineup of speakers join us on stage in Cannes this year to share their insights on some of the most important topics shaping our industry. From AI and CTV to retail media and trusted journalism, we explored it all.
Check out the session replays below and stay tuned for more on all these topics!
Today’s shoppers move effortlessly across channels, pushing brands to go beyond presence and truly stand out. This panel explores how creativity, data, and media strategies are transforming the shopper journey and enabling commerce everywhere—onsite, offsite, and in between—as retail and media rapidly converge.
As misinformation increases, credible journalism is more vital and vulnerable than ever. This panel, presented by The News Alliance, explores how advertiser support for trusted news safeguards the media ecosystem and why backing the truth is not just ethical, but smart business.
AI is rapidly emerging as a powerful media channel, transforming how brands create, personalize, and deliver content. This panel explored the impact of AI on advertising, from enhanced creativity to campaign efficiency, and what it means for the future of brand engagement.
As media habits shift, brands are tapping into CTV, gaming, and retail media. This panel focused on exploring how emerging platforms and converging channels create new opportunities for brands to engage audiences and drive growth.
In partnership with The Women In Programmatic Network, this powerhouse panel of female marketing leaders explores how they're redefining industry norms through bold storytelling, inclusive leadership, and purpose-driven innovation. These women are setting new standards for what modern advertising can—and should—look like.
Gaming has grown from a niche market into a powerful cultural platform with highly engaged audiences. This panel focused on how brands can succeed through authentic collaborations, in-game advertising, influencer partnerships, and AI-driven innovation to achieve greater engagement and business impact.
Legacy luxury brands are being both challenged and empowered by technology. This fireside chat explores how innovations like AI, curation, and targeted advertising are reshaping storytelling, boosting engagement, and strengthening brand connections.
There was no escaping the vibrant energy in Cannes this year. Check out some of the highlights from our events, where creativity, connection, and celebration came to life. Browse the galleries below to experience the laid-back vibes of Grill & Chill, the electric atmosphere at our infamous Be Legendary party, and the stunning views during Sunset Sips.
Equativ brand ambassadors share their insights and expertise on what’s shaping the future of advertising in media coverage, direct from Cannes.
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