Smart AdServer signs a pan-European contract with MEETIC

The leading European dating site has chosen Smart AdServer to manage all of its online advertising campaigns in France and Europe

Paris, 07 October 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announces that MEETIC, the leading European dating agency, has chosen its advertising solution to deliver all of its display campaigns in Europe and optimise its campaign to recruit new members.

Founded in 2002 by the French born Marc Simoncini, MEETIC is the leading European dating agency. Offering two different services – dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 European countries (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, the United Kingdom, Germany, Portugal, Poland, Norway and the Netherlands) and Latin America, MEETIC is available in 13 languages. With 945,000 subscribers, and following the buyout of the European activities of its competitor Match.com (the US group IAC and global leader) last February, MEETIC is currently the benchmark for online dating in Europe. It is in particular thanks to a dynamic online recruitment policy that MEETIC has been able to become market leader, across Europe. On the strength of these results, MEETIC decided to continue its expansion in Europe.

With this in mind, MEETIC was seeking a stable, scalable and innovative technological solution, managed by a team of experts, which makes it possible, on the one hand, to manage and harmonise all of its campaigns to win new clients and boost customer loyalty in Europe, and on the other to analyse performance and rapidly measure any return on investment.
After examining all leading technologies in the ad server market, MEETIC chose the Smart AdServer advertiser solution, in particular for its advanced functions and real user friendliness. Also, MEETIC’s specific large scale acquisition problems required a personalised response. Smart AdServers ability to develop customised functions with extremely high added value services of targeting, reporting and tracking was consequently a determinant criterion for MEETIC.

Now boasting MEETIC among its new customers, Smart AdServer has strengthened its position as a benchmark player in the French and European markets. “We are delighted to announce the signing of this pan-European contract with one of the largest advertisers in Europe. This contract fits perfectly with our international development strategy, and bears witness to the undeniable competitive advantages and maturity of Smart AdServer“, says Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a strong signal not only for us but the entire market. The biggest players, advertisers, media agencies and advertising houses are now ready to imagine an alternative to traditional adserving solutions. They are seeking more innovative partners able to support their projects. In an increasingly competitive environment in which the online advertising market is dominated by three key players, Smart AdServer’s independence from any of these giants is also reassuring.”