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Press
10.03.2024

79% of Adtech Leaders Prioritize Sustainability and Social Issues, Driving Demand for Future-Proof Partnerships

Equativ and Sharethrough commissioned independent research to explore how brands and agencies are adapting to the rapidly changing advertising landscape. New York, October 3rd, 2024— Equativ and Sharethrough, leading independent ad tech companies, today released the findings of a commissioned Forrester Consulting Opportunity Snapshot, “Future-Proof Your Adtech Partnerships.” Conducted in May 2024, the study delves […]

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09.26.2024

Equativ Expands Retail Media Division with Kamino Retail Acquisition, Strengthening Onsite and Offsite Solutions

Strategic move bolsters Equativ’s suite of solutions for the fast-growing retail media channel and builds on Sharethrough merger London & New York, September 26 — Equativ, the global independent ad tech company, today announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its […]

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09.10.2024

Eyeota and Equativ Partner to Deliver Personalized, Privacy-Centric Advertising at Scale with Advanced Addressable Audience Solutions

Eyeota, a Dun & Bradstreet company and a global source of audience solutions empowering advertisers worldwide, has announced a strategic partnership with Equativ, a leading global independent ad platform. This strategic alliance integrates Eyeota’s sophisticated audience solutions directly into Equativ’s Supply-Side Platform (SSP), significantly enhancing the precision, reach, and scalability of omnichannel advertising. This collaboration brings together Eyeota’s […]

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07.30.2024

Equativ and Illuma partner to increase performance, accuracy, and scale for advertisers

Our partnership with illuma brings advanced AI-powered audience expansion and content categorization to our Equativ Buyer Connect curation platform.

Press
07.01.2024

Rueben Vijaratnam Appointed Managing Director SEA

Reuben Vijarathnam joins Equativ’s Singapore office as Managing Director to build a demand-focused strategy and drive growth and innovation in the region.

Press
06.28.2024

IAS Becomes a Partner of Equativ Buyer Connect

Integral Ad Science pre-bid targeting segments offer Equativ Buyer Connect users a wide choice for creating packages according to quality criteria.

Press
06.17.2024

Leading Industry Players Launch New Initiative to Accelerate the Development and Growth of Programmatic TV In Europe

A consortium of leading industry players in collaboration with PXI and major European broadcasters, streamers, and agency groups have announced the launch of the European Programmatic TV Initiative to support the development and growth of programmatic advertising in Europe.

Press
06.12.2024

Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces

Equativ, the global independent ad tech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges.

Press
06.10.2024

Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation

This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling easy, intuitive, custom deal access to address real people at scale, without ever compromising consent or privacy rights.