Press

Our partnership with illuma brings advanced AI-powered audience expansion and content categorization to our Equativ Buyer Connect curation platform.

Reuben Vijarathnam joins Equativ’s Singapore office as Managing Director to build a demand-focused strategy and drive growth and innovation in the region.

Integral Ad Science pre-bid targeting segments offer Equativ Buyer Connect users a wide choice for creating packages according to quality criteria.

A consortium of leading industry players in collaboration with PXI and major European broadcasters, streamers, and agency groups have announced the launch of the European Programmatic TV Initiative to support the development and growth of programmatic advertising in Europe.

Equativ, the global independent ad tech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges.

This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling easy, intuitive, custom deal access to address real people at scale, without ever compromising consent or privacy rights.

This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM.

This alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer engagement.

Following significant investment in the past year, our Equativ Buyer Connect platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.