Press

Strategic investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion (SSAI) platform, will power Equativ’s addressable live TV advertising for broadcasters, rights owners, distributors and operators. 

Press Release– Paris, July 4th, 2022 To support advertisers’ needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy access to the best audiences in premium broadcast environments, […]

Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers. New York / Paris / London — June 8, 2022 — Global adtech company, Smart AdServer has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s […]

New Frontier Data, the premier data, analytics, and technology firm specializing in the global cannabis industry, and Smart, the leading independent ad tech platform, have announced a partnership providing legal cannabis brands, CPG brands and mainstream advertisers buying on Smart’s platform the power to deliver tailored, targeted, and scalable campaigns to one of the fastest growing consumer segments in the market.

London, 09:00 (BST), 31st May 2022 – Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners. Coupling original quantitative research with insight from industry professionals across […]

[Stockholm, Paris, New York – May 23. 2022] Smart Adserver (“Smart”) the leading independent adtech platform, and Global Data Resources (“GDR”), a global leader in ethically sourced audience data, today announced a new partnership to bring next- generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). Entering the Nordic digital landscape, where at least […]

London – May 16 2022 – Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase […]

Press Release– Paris, May 5th 2022 To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages focusing on events such as Father’s Day, summer sales, tourism, music festivals, and outdoor activities. These theme-based packages will allow media buyers to easily broadcast their campaigns by directly targeting their […]

New York City – April 20 2022 – Smart, the leading independent ad tech platform, will attend the NAB Show on April 23 – 27, 2022, the world’s leading marketplace for innovation and transformative technologies in media and entertainment. Following the success of its award-winning Euro Cup live ad insertion innovation for Belgian broadcaster, RTBF […]