PAC Guide:
A Framework for Optimizing CTV Spend

CTV offers the precision of digital with the impact of linear TV but often comes with concerns about quality and brand safety.

Here at Equativ, we’ve developed a PAC framework to help ensure you’re getting the most out of your CTV spend without the need for compromise or worry.

In this guide, we take a closer look at what Premium, Addressable, and Context mean when it comes to CTV and share best practices for optimizing your CTV spend.