Equativ (“Dynadmic”) Product Privacy Policy

CCPA for California residents

If you are a California resident, you may read the CCPA Product Privacy Policy

DynAdmic provides advertising services (our “Services”) to a variety of companies.

Our services are primarily focused on helping advertisers to serve relevant ads to the right audience at the right time. DynAdmic is offering a new targeting concept based on a video content recognition technology that helps identify viewers’ interests to serve the right ad to the right person. (Demo of concept: https://www.dynadmic.com/howitworks.) We use our never-before-seen contextual targeting solution to sell tailored and highly focused branding campaigns to the world’s largest brands and agencies. Our clients include Emirates, Red Bull, Kellogg’s, Audi, etc.

This Privacy Policy describes how we handle the information we collect and receive about users.

Information we receive and collect

We collect your information when you and others are using browsers and devices while visiting or using websites, apps, and advertisements that use our Services.

We collect some of this information using cookies, web beacons, and similar technologies. The information we collect includes: device type, operating system, unique identifiers, IP address, location, browser type & language, and header information such as URLs and date/time stamps. We do not collect personally identifiable information, such as your name or email address.

We use all of the information we gather to improve and provide our advertising, measurement, and reporting Services.

Depending on how you access and use our Services, we may receive information related to:- Your interactions with the websites, apps, and other services you use; the content you view; and your clicks or engagements on ads
– How you access those websites, apps, and other services
– Your browser or operating system
– Your IP address and the website you visited before visiting our Services
– The type of device you are using (i.e. iPhone, tablet, Dell desktop)
– Your location based on your IP address
– Your location based on the GPS coordinates of your mobile/tablet device
– The Identifier for Advertisers (IFA or IDFA) of your mobile/tablet device
– Your DynAdmic user ID, an identifier randomly generated by DynAdmic stored as a cookie on your browser

We also collect information from third parties, such as our customers and partners, which includes advertisers, marketing partners, and service providers related to their use and support of our Services. The information can include demographics, purchase information, interests, and any advertising ID or cookie which helps us determine which ads are shown on your browser or device and helps us measure the effectiveness of the ads. The collection and use of that data is governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by DynAdmic. We may receive this data from a large variety of third parties among which Google ; in such case please refer to Google’s website in order to understand how Google uses information from sites or apps that use their services as well as cookies and similar technologies used by Google in their advertising products.

Use of the information we have

We use the information we have to find and match appropriate audiences with appropriate advertisements and to serve customized ads to your browser or device. To do this, we may use information we have about your activities over time and across different websites, apps, browsers, and devices. We may also decide to show an ad based on the website or app you are using, the video content you are watching, things you may be interested in, or requests from our advertising partners, who decide to show ads to a particular audience, sometimes using information they have on file. We also use the information we have to optimize ad delivery, such as managing the frequency and the order in which the ads are shown.

To be more efficient, we can use the information we collected to associate the browsers and devices you use so we can provide better and more consistent experiences across browsers and devices, as well as improve our Services. We also use the information we have for the following purposes:- Limiting the number of times you see the same ad
– Measure the effectiveness of the ads we serve
– Provide more effective measurements and reporting Services.

How to opt out of the targeted ads delivered to you by DynAdmic

From a browser (desktop, mobile, tablet)
If you wish not to be exposed to our specific targeted ads displayed from a browser (Internet Explorer, Microsoft Edge, Google Chrome, Firefox, Safari ….) you can opt-out by reaching out to privacy@equativ.com.
Please note that you can also configure your browser to disable the cookies. As this operation depends on the browser, we advise you to consult the Help section of your browser.

From mobile application(s)
You can reset your Mobile Advertising ID and remove some unwanted ads by following the processes:
– for Apple devices visit https://support.apple.com/en-us/HT202074
– for Android devices, visit https://support.google.com/ads/answer/2662922?hl=en

Please note:
– You will still receive advertisements; however, they will no longer be provided by us, nor will they be targeted by our system.
– You will need to repeat this procedure if you delete your cookies, change your computer, or change your Internet connection.

How is this information shared?

We work with advertisers and other partners in order to provide and improve our Services. We share information with these organizations as a part of these efforts.

Here are the types of organizations we can share information with about you:- Customers or partners:
We may share with advertisers and their partners the information we collect on their websites and apps or in connection with their advertisements. We share aggregated or other non-personally identifying information with customers and partners that help them place or understand the ad performance. For example, we share non-personally identifiable information with these entities that tells them how many people saw their ad, how many people visited their website or app, the demographics of the audience, and whether the ad served achieved a desired result such as whether those who saw a company’s ad clicked on the ad or purchased the advertised product. We also share aggregated information that is not connected with a particular ad campaign, such as the number of people we have assigned to general interest categories or segments.

– Service providers, vendors and other partners:
We share information that we collect with vendors, service providers, and others who work under our direction in order to help us support and provide our Services and websites globally.

– Change in control:
If there is change in assets or ownership or control of all or part of our Services, we may transfer the information we have to the new owner.

The information shared is always with a unique identifier, not personally identifiable information, such as your name or email address.

How do we store information?

Information that we receive, including information collected within the European Economic Area (“EEA”) and elsewhere around the world, may be transferred to, stored, or processed in the United States, Canada, European Union, or any other country globally for the purposes described in this policy. We typically retain information that we collect through our Services for 12 months, after which we delete and aggregate the information.

We rely on hosting providers, such as Amazon AWS and OVH, in the European Economic Area (“EEA”), Canada and the United States.
These providers ensure a level of data protection in accordance with current EEA regulations such as the GDPR, the Privacy Shield, and more.
For more information, you can consult the following links:

Protecting you, ourselves, and others

We may use information to detect, prevent, investigate, and address fraud and other unauthorized or illegal activity; to protect ourselves, you, and others, including as part of investigations; or otherwise to prevent harm.

Providing and improving Services

We use the information we have to support our services through activities such as infrastructure monitoring and internal maintenance, analyzation of how our services are used, research and development, and billing.

How to exercise your rights on your data

According to The Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, you have the following rights:

– Right of Access:
You have the right to obtain confirmation from us as to whether or not personal data concerning you is processed. Where that is the case, you have the right to request and get access to that personal data.

– Right to Rectification:
You have the right to obtain the rectification of inaccurate personal data from us, and you have the right to provide additional personal data to complete any incomplete personal data.

– Right to Erasure (“Right to be Forgotten”):
You have the right to obtain from us the erasure of your personal data.

– Right to Restriction of Processing:
You have the right to obtain restriction of processing from us, which is applicable for a certain period and/or for certain situations.

– Right to Data Portability:
You have the right to receive your personal data from us in a structured format, and you have the right to allow transmit such personal data to another controller.

You can exercise your rights by sending us a message using the form in the “How to contact us?” section below.
If, after contacting us, you consider that your rights are not respected, you can contact The French Data Protection Authority (Commission Nationale de l’Informatique et des Libertés) (CNIL) at https://www.cnil.fr/en/contact-cnil/.

Transparency & Consent Framework

DynAdmic is referenced on the list of vendors adhering to the IAB Transparency & Consent Framework (https://vendor-list.consensu.org/v2/vendor-list.json). Our identification number within the IAB TCF is ID434. The IAB Transparency & Consent Framework has a simple objective to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device. This includes cookies, advertising identifiers, device identifiers, and other tracking technologies.

The information published by DynAdmic is as follows:

Purposes for which consent is required:

o Store and/or access information on a device.

o Select basic ads

o Create a personalised ads profile

o Select personalised ads

o Measure ad performance

Special purposes:

o Ensure security, prevent fraud, and debug

o Technically deliver ads or content


o Match and combine offline data sources

o Receive and use automatically-sent device characteristics for identification

How to contact us?

If you have questions or concerns about this Privacy Policy, your rights, or about our Services, please send us an email at privacy@equativ.com

Updates to the privacy policy

Since we may update this policy, we recommend that you check the current version available from time to time.