Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers. New York / Paris / London — June 8, 2022 — Global adtech company, Smart AdServer has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s […]

“Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services organization.” Paris – June 30, 2021 – Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of DynAdmic, the integrated […]

“Leading independent ad monetization platform aims to align supply and demand to deliver financial and operational efficiency to advertisers and digital publishers.” Paris–December 18, 2019—Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. LiquidM’s technology will be integrated into Smart’s […]