Articles
Programmatic Curation Is A Transformer: There’s More To It Than Meets The Eye
The definition of programmatic curation and how it helps the industry depends on how curators use their platforms. We explore the use cases.
Q&A: Breaking Down Intent Targeting With Nano Interactive
In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.
Q&A: Digging Into Sports Fan Data With Sports Innovation Lab
In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.
SSP Curation: Everyone’s Doing It, But Why?
Audience targeting with an SSP makes curation even more powerful. Here’s why curating supply helps reach customers more effectively.
The Power of Content Metadata for Targeted Ads
Publishers and advertisers alike can benefit from content metadata, but it’s value isn’t always recognized. Here’s what you need to know.
Unlocking Revenue With Retail Media
We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem.
Q&A: Talking Political Targeting With TargetSmart
In this Q&A, we spoke with our TargetSmart partner about what advertisers should focus on when it comes to political ad spending.
Q&A: Enhancing Advertising Addressability and Audience Targeting With Eyeota
We sat down with Eyeota’s Georgina Bankier to discuss the benefits of our partnership and the importance of a multifaceted approach to addressability.
Q&A: The Power of Shoppable TV Ads
As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.
